by Sarah Mahoney
A new study from Cone Communications reveals that worldwide, people don't just expect companies to play nice in the global sandbox -- they also … Read the whole story
COMMENTARY
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At the risk of beating a dead finale, I do have a few recent revelations about "Mad Men" to chew over -- straight from … Read the whole story
by Steve McClellan
Mirum, the JWT digital agency network established earlier this year, is adding another shop to its global roster via the purchase of a controlling … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Serving "the right ad, to the right person, at the right time" has become the industry mantra for the 21st century, with the underlying … Read the whole story
by Tyler Loechner
The programmatic marketplace continues to expand and mature, according to a new programmatic advertising report from IPG Mediabrands' Magna Global. As initially reported by … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Consumer advocacy groups, along with Cogent and Dish, recently urged the Federal Communications Commission to require AT&T to follow the new net neutrality rules … Read the whole story
by Wayne Friedman
Rentrak is pushing a new TV analytics platform, Rubik -- a product that can give advertisers the ability to "analyze viewing patterns," as well … Read the whole story
by Wayne Friedman
Global pay TV revenues will see slow growth in the next five years -- only rising by 2.6% between 2014 and 2020 to $207 … Read the whole story
by Karlene Lukovitz
The other companies in the top 10, in order, are: Lego, Fruit of the Loom, Campbell Soup Company, Levi Strauss & Co., Snap-on, The … Read the whole story
by Wendy Davis
Trade groups representing tech companies and app developers say they are opposed to the Federal Trade Commission's proposed consent decree with retail tracking firm … Read the whole story
by Laurie Sullivan
In a historic move that will tie together billions of devices, Google announced Project Brillo, the underlying framework for the Internet of Things (IoT), … Read the whole story
by Gavin O'Malley
Expanding its analytics offerings, Twitter is rolling out Audience Insights -- a new tool to help advertisers make sense of the network's users. With … Read the whole story
by Laurie Sullivan
A growing need to track performance in mobile applications prompted Google to build out a tool that tracks metrics, and sign on partners to … Read the whole story
by Erik Sass
In-image advertising firm GumGum has raised $26 million in a new round of funding that values the company at around $200 million, the company … Read the whole story
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by Laurie Sullivan
Apple is readying an iOS platform, code name Proactive, which will leverage search, Siri, Contacts, Calendar, Passbook, and third-party apps to create a competitor … Read the whole story