The amount of time people spend consuming media continues to expand, raising serious questions about opportunities and consequences for brands competing for consumer attention … Read the whole story
Joining about a dozen other big advertisers that have called reviews in the last few months, General Mills is jumping on the media review … Read the whole story
Just over one year after announcing a partnership with Jelli, a programmatic platform for radio advertising, Marketron says it has executed its first programmatic … Read the whole story
Consumer magazine newsstand sales continued to slip in the first quarter of the year, according to the latest figures from MagNet, which tracks magazine … Read the whole story
Time Inc., the world's largest publisher of magazines -- printed and otherwise -- has officially unveiled its new "paid content" strategy, which will effectively … Read the whole story
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So the advertisers have abandoned TLC's "19 Kids and Counting" en masse following revelations that no more than 18 of the super-Christian offspring managed … Read the whole story
A year after Madison Avenue began applying industry standards for defining the viewability of digital ads, plenty of views have emerged on the subject. … Read the whole story
Levi's, one of the first clothing manufacturers to experiment with radio frequency identification technology, has partnered with Google to create smart clothing. Through Project … Read the whole story
Snapchat just raised an additional $537 million, according to a regulatory filing released on Friday. Having officially shed its fad status, Snapchat is redefining … Read the whole story
The brand's steak "authority" is being dramatized by urging consumers to sign an online petition to make steak America's "first official food." The petition, … Read the whole story
Renewals of new broadcast TV shows continue to record lower average ratings. Such stats could lead to syndication revenue problems for TV media companies … Read the whole story
Marketplaces continue to emerge as the next model forcing change across the Internet, as companies turn directories and recommendation engines into virtual malls that … Read the whole story
While scandal rocks overall FIFA leadership -- and the business of the global game of football -- NBC Sports claims some positive results as … Read the whole story
Verizon is backing ad company Turn's request that a privacy lawsuit involving "supercookies" should be sent to arbitration. If that request is granted, the … Read the whole story
Southgate previously served as CEO of Brand Union Americas and has been with the agency for the past seven years in a variety of … Read the whole story
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"Liking" a company on social media -- or posting a photo of one of its products to Pinterest -- can be an endorsement, the … Read the whole story
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Multi-title publishers and media companies have heavily invested to stay ahead of rapid user migration to mobile devices to protect their brand franchises and … Read the whole story
