As the industry comes to grips with what "viewability" actually means and how it can be used in advertising, large media measurement firms continue … Read the whole story
Netflix's subscription business model looks to continue as it has --- with no traditional TV advertising. Netflix, the subscription video-on-demand TV and movie service, … Read the whole story
The NFL announced that its first video-streamed-only game will be shown via Yahoo on Sunday, October 25, when the Buffalo Bills play the Jacksonville … Read the whole story
Tribune Publishing has launched the MediaWorks Publisher Consortium, enabling advertisers to create print and digital ad campaigns spanning newspapers in the country's top media … Read the whole story
Data from online video viewing will become another coin in the coffer, but Google with its Android operating system, Chrome browser, and Chromecast dongle … Read the whole story
CBS will put its pay TV service Showtime into the stand-alone TV streaming category, joining the likes of Time Warner's HBO Now, which started … Read the whole story
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Since the advent of digital media, there has almost always been more than one budget line devoted to "digital." In the digital world, it … Read the whole story
Yahoo took another step Wednesday to improve advertising viewability and stop online ad fraud. It partnered with a host of third-party companies, like comScore, … Read the whole story
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If you are thinking of holding a pitch for your media account, you might be wise to wait out the current storm. The current … Read the whole story
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In the media advertising business, third-party measurement is a cornerstone providing the facilitation of commerce. It has been thus at least since 1929, when … Read the whole story
