The Association of National Advertisers is hiring a consultant to do a broad study on how media is purchased by agencies for advertisers. The … Read the whole story
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It seems that not a week goes by without another massive media pitch. It cannot be a coincidence that so many clients who would … Read the whole story
In a defeat for the cable and telecom industries, a federal appeals court today refused to delay the new net neutrality rules. The move … Read the whole story
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It's so weird and hyper-manipulated that it's hard to explain the concept of the new "unscripted" CBS summer replacement series "The Briefcase." But here … Read the whole story
Amid a steady drumbeat of direct criticism -- and general concern for Twitter's future -- CEO Dick Costolo is stepping down. Co-founder Jack Dorsey … Read the whole story
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You have probably never heard of Tele-Media Corporation and its affiliates, which happens to be the cable and Internet provider for my little beach … Read the whole story
Longtime TV executive Rupert Murdoch is preparing to give up his post as CEO of 21st Century Fox, according to multiple reports. Chief Operating … Read the whole story
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Next week (June 14-16) is the Advertising Research Foundation's Audience Measurement conference: a must-attend event for our industry's researchers. After declaring the Measurement Mandate … Read the whole story
New research shows that TV homes with broadband are increasingly signing onto over-the-top TV (OTT) service -- with and without traditional pay TV services. … Read the whole story
Five lawmakers in the House and Senate have reintroduced the "Do Not Track Kids" Act, which would prohibit companies from collecting data from children … Read the whole story
iHeartMedia is enhancing its broadcast and digital advertising targeting capabilities through a deal with marketing technology firm Unified. The relationship will give iHeartMedia access … Read the whole story
Nearly all (91%) mobile ad-buyers have increased their programmatic spend in 2015, according to a new survey and research report from Millennial Media, a … Read the whole story
A research paper that recently resurfaced, penned by Saikat Guha, senior scientist at Raytheon BBN Technologies and a partner at Microsoft Research, investigates the … Read the whole story
Steve Sturm, a long-time automotive category sales and marketing expert, has joined the TVB in a new role, serving as executive advisor-automotive in its … Read the whole story
Showtime Networks will get a new chief executive officer next year -- its president David Nevins. Matthew Blank will be stepping down as chief … Read the whole story
