After almost a year of preparations including shareholder votes, financing and executive appointments, Gannett Co. has completed its long-planned spinoff of its publishing assets, … Read the whole story
Fighting market change is futile. The consumer is in charge, and it's up to the industry to evolve. That's according to the recent Multichannel … Read the whole story
AOL and Microsoft have signed a deal that gives AOL responsibility for the majority of Microsoft's display advertising. Microsoft said Monday it will shutter … Read the whole story
Yelp funded a new study, unveiled this weekend, which concludes that Google potentially "degrades" its search results, to the detriment of users. "Our findings … Read the whole story
Joining Univision in condemning Donald Trump's remarks over immigration policy, NBC says it is ending all business relationships with the real estate/hospitality/entertainment mogul. "Celebrity … Read the whole story
CBS says it has almost completed its upfront deal-making for the 2015-2016 season -- at modest price increases. Media executives say CBS garnered mid-single-digit … Read the whole story
As each generation becomes savvier and harder to reach, brands and advertisers have to think more creatively to reach their target audience, leading many … Read the whole story
Revenues from affiliate fees for U.S. TV-media companies -- now greater than advertising revenues -- will continue to rise at a faster rate than … Read the whole story
PayPal is revising its upcoming terms of service to clarify that consumers need not agree to receive autodialed calls or SMS ads, the company … Read the whole story
With ABC Family's "Becoming Us," TLC's July 15 debut of "I Am Jazz" and E!'s upcoming "I Am Cait," advertisers have a growing number … Read the whole story
The company, which replaces General Motors in the sponsorship position, will have use of NFL trademarks across various marketing channels, including branded content, advertising … Read the whole story
Publicis Groupe said Monday that Publicis Worldwide CEO Arthur Sadoun, who is considered a leading candidate to succeed the holding company's CEO Maurice Levy … Read the whole story
Last Wednesday a company called "Lucky Iron Fish" and WPP's Geometry Global Dubai won Grands Prix in Product Design for a piece of iron … Read the whole story
Advocacy group Great Nations Eat and its creative agency BBH New York are using the holiday to launch its new multifaceted campaign to raise … Read the whole story