comScore, the media measurement and analytics firm, is the latest to receive accreditation from the Media Rating Council (MRC) for video viewability technology. The … Read the whole story
You can almost see cable news reporters starting to panic. They simply don't understand how more than 20% of Republicans could favor Donald Trump. Read the whole story
WPP's Kantar Media on Tuesday announced it has invested in BIScience, a data analytics firm. Terms of the investment were not disclosed. Read the whole story
In a world where we're all running a million miles an hour, it's incredible how little attention we pay to how we speak. Sadly, … Read the whole story
Digital ad tech firm Rubicon Project on Tuesday released its second-quarter 2015 earnings, reporting revenue of $53 million on the quarter, up 88% year-over-year. Read the whole story
I confess - I poked the bear a little last week with my post "Is Brand Strategy A Myth?" Not too much. Just a … Read the whole story
Forbes Media is expanding its pioneering BrandVoice native advertising service with a new offering called "Special Features," which allows advertisers to create their own … Read the whole story
The platform is from startup Wrapify which has commenced operations in hometown San Diego and San Francisco. It plans to roll out in other … Read the whole story
Place-based advertising firm Zoom Media, whose U.S. branch recently rebranded as Zoom Active Lifestyle Marketing, is selling its "Social Indoor" and "Family Network" divisions … Read the whole story
True to form, Twitter's latest earnings feature stronger-than-expected revenue and weaker-than-expected user growth. Twitter added just 2 million new core users in the second … Read the whole story
Google has completely redesigned Dynamic Search Ads, diminishing the role of keyword management, but giving search marketers greater detail and control of each campaign. Read the whole story
Clear Channel Outdoor Americas has named Bob McCuin as president of sales. He is in charge of the company's long-term growth in both national … Read the whole story
Accenture has invested about $200 million to build and strengthen the design capabilities of the company's Interactive business unit, which includes the 2013 acquisition … Read the whole story
Consumer packaged goods and retail marketers are seeing a direct correlation between revenue growth and Hispanic media investment, according to a new study released … Read the whole story
The Federal Communications Commission's attempt to sanction AT&T for its throttling policies is "unjustifiable and unsustainable," the telecom says. Read the whole story
It's not that the rest of America doesn't appreciate denim. NPD says 63% of people it surveyed say they love their jeans. They're just … Read the whole story