Ad executives by and large say they have a relatively low understanding of the "Internet of Things" (IoT), but they all see it growing … Read the whole story
After taking away some data from search marketers, Google is giving back. The Mountain View, Calif. company has made Search Analytics data accessible to … Read the whole story
The agency hopes he keeps up the good work of sticking his foot in his mouth so that potential backers will vote Democratic in … Read the whole story
Though there was little growth in U.S. advertising revenues for Discovery Communications' second-quarter earnings report, the cable network company posted higher overall revenue from … Read the whole story
CBS was not immune to the current weak TV advertising marketplace -- slipping in its second-quarter advertising revenues results from the same period a … Read the whole story
TEN is building on Roadkill's online-video momentum with millennial males with the launch of a new eponymous print magazine, an event series and a … Read the whole story
Dish reported second-quarter 2015 with net pay TV subscribers declining 81,000 subscribers, but the good news is that Dish's net income rose sharply -- … Read the whole story
While Turner witnessed higher advertising results for its CNN and Cartoon Networks, there were declines for its bigger TNT and TBS channels. Overall, Turner … Read the whole story
Television monitoring service TVEyes is asking a judge to dismiss a lawsuit alleging that it violates federal law by transmitting news clips without the … Read the whole story
It's not easy to earn brand loyalty from Generation X, the set of consumers sandwiched between two larger groups -- Millennials and baby boomers, … Read the whole story
Demand-side platform (DSP) MediaMath on Wednesday announced it has partnered with Industry Index, a company that rates marketing technology platforms. Read the whole story
Further fashioning itself as an interactive business directory, Facebook has added new ways for customers to send private messages to Page owners and new … Read the whole story
Macy's is introducing a new line of private label wines to be sold in select stores and restaurants. The retailer is teaming with KDM … Read the whole story
The LA-based agency has been selected to handle digital marketing responsibilities for Gruppo Campari's portfolio of spirits brands that include Wild Turkey, Appleton Estate, … Read the whole story
You can predict a lot about a Donald Trump presidency by examining his personal TV history. For openers, you can expect many feuds as … Read the whole story
In the next 12 months, the concept of cord-cutting is going to really take hold - a huge opportunity for television companies, as they … Read the whole story