by Gavin O'Malley
Worldwide, mobile ad revenue swelled 64.8% -- from $19.3 billion in 2013 to $31.9 billion in 2014, per IAB. The robust growth is attributed … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
With the greatest respect, I say to my friends in the industry: I can't help but feel frustrated by your slow pace implementing solutions … Read the whole story
by Wayne Friedman
NBC looks to improve on its winning season -- first this fall with more dramas, and then later in the season with more comedies. … Read the whole story
COMMENTARY
by Tom Goodwin, Op-Ed Contributor
Technology is unleashing itself on every aspect of our lives, progressing relentlessly to bring about more profound changes, more quickly than ever before. Ironically, … Read the whole story
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by P.J. Bednarski
Another summer will come and go without the souped Apple TV service everybody has been waiting for, according to a report from Bloomberg. … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Word is that 198 million people around the world now use digital ad-blocking tools, at a cost to advertisers of $21.8 billion in lost … Read the whole story
by Laurie Sullivan
Google recently made changes in the way it would serve mobile search listings and advertisements to increase revenue and make it more competitive for … Read the whole story
by Sarah Mahoney
Online grocery sales are tiny compared to the U.S. total, but "Millennials are already interested, and as Baby Boomers age, they will realize this … Read the whole story
by Erik Sass
Watch!, a new entertainment magazine from CBS, has struck a distribution deal with Walmart that will give it a newsstand presence in over 2,000 … Read the whole story
by Wayne Friedman
Pay TV providers were hit with their largest loss of TV subscribers ever in the second quarter of this year, as cord-cutting concerns continue … Read the whole story
by Tyler Loechner
The question in programmatic video, posits TubeMogul, is no longer: "Is there enough inventory?" The question has shifted to: "What's the best way to … Read the whole story
by Steve McClellan
According to Forrester, most paid social budgets are activated by an internal or external social team. But the researcher argues that those budgets would … Read the whole story
by Steve McClellan
Headquartered in London, a new WPP entity called Team Air will lead the account, drawing on the resources of WPP agencies including Grey London … Read the whole story
by Erik Sass
Now entering its third year as an independent company, following its spinoff from Fox in June 2013, News Corporation is still struggling with the … Read the whole story
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by Wayne Friedman
Tribune Media witnessed weak TV advertising growth in its second-quarter reporting period -- but continued sharp gains from retransmission/carriage fees from pay TV providers. Read the whole story
by Aaron Baar
"The technology is improving, and a lot of tier one carriers are spending a lot of money these days on web-based customer service," Kirk … Read the whole story
by Wendy Davis
High-end watch manufacturer Multi-Time Machine is asking the 9th Circuit Court of Appeals to reject Amazon's request for a new hearing in a dispute … Read the whole story