Some of the biggest trends reshaping the programmatic media-buying marketplace -- especially the shift toward marketers bringing their trading in-house -- suggest it is … Read the whole story

"Fear The Walking Dead" -- a "prequel" of the highly rated Walking Dead series -- launched Sunday with a massive Nielsen 10.1 million viewers, … Read the whole story

The selection comes after a review that began in April. OMD was the incumbent and participated in the review. Starcom parent Publicis Groupe is … Read the whole story

Continuing concerns about China and the U.S. economy threw the stock market into another tailspin on Monday -- with media stocks getting caught in … Read the whole story

Starting September 1, Amazon will no longer allow Flash-based ads to serve on its network or across its Amazon Advertising Platform. The move comes … Read the whole story

"Identifying and cultivating relationships with loyal authors could be powerful for TV networks and advertisers as they each look to maximize earned media driven … Read the whole story

"There's always been a lot of diversity among gamers," Bryant Harland, technology analyst at Mintel (which just released new research on gamer profiles), tells … Read the whole story

Microsoft Bing -- which some believe will begin to emerge from Google's shadow -- is on a roll, making changes to its search business … Read the whole story

Dozens of newspapers across the U.S. have partnered with One Day University, an organization that arranges for nationally recognized instructors from colleges and universities … Read the whole story

Customer service and ad relevance are two keys to attracting the Baby Boomer generation. Loyalty requires a relationship with brands willing to demonstrate customer … Read the whole story

"Empire"-themed windows are scheduled to debut at both the New York City flagship and Beverly Hills store Sept. 10 through Oct. 7. Ads promoting … Read the whole story