In its first major acquisition since itself being acquired by telecommunications giant Verizon, AOL this morning announced a deal to buy mobile app advertising … Read the whole story
Wikipedia has banned editors from 381 blackhat user accounts getting paid to post and maintain promotional content to the online encyclopedia after the site's … Read the whole story
Mobile accounts for 50% to 70% of all consumer interactions with brands, with app session launches increasing 51% year-over-year. But the growth in mobile … Read the whole story
No sooner did a press release arrive on Tuesday announcing that "The Tonight Show" had booked Donald Trump for next Friday's show than another … Read the whole story
Online gaming network Machinima violated laws against deceptive advertising by secretly paying video bloggers to tout the Xbox One, the Federal Trade Commission said … Read the whole story
Publishers and advertisers need to break the ad-blocking cycle, working together to deliver relevant content and useful ads, taking user experience into account and … Read the whole story
CBS says the streams will be available on tablets, laptops and desktops and on some connected devices including Xbox One, Apple TV, Roku and … Read the whole story
Twitter is expanding its self-service ad platform from 33 countries to more than 200 countries and territories, the company said Wednesday. It will allow … Read the whole story
Content marketers will now find access to YouTube's TrueView video advertising campaigns in the AdWords platform, joining search, display and shopping campaigns in one … Read the whole story
Cable TV networks this summer continued to struggle to improve viewership. Only four of 15 networks witnessed gains in overall Nielsen viewership in prime … Read the whole story
Premium digital video platform Hulu will join the ranks of subscription video on demand, like competitor Netflix, in providing an advertising-free supported service. The … Read the whole story
The long-term decline in magazine newsstand sales continued in the first half of 2015, according to the latest figures from MagNet. In the U.S., … Read the whole story
As part of an ongoing reorganization under new CEO Henry Tajer, Interpublic's Mediabrands unit has created a new role combining strategy and creativity. Mat … Read the whole story
U.S. International Media has named long-time Media Storm planner Sean Eldred director of client service, responsible for a variety of USIM's East Coast-based clients, … Read the whole story
Making his acting debut playing a grayer version himself in the year 2035, deGrasse Tyson hosts a version of his National Geographic "StarTalk" program, … Read the whole story
Content marketing software provider NewsCred has raised $42 million in a new round of funding, which will be used to expand its global operations. … Read the whole story
The group has tapped Matt Baxter to fill it. Baxter has been CEO of UM Australia for nearly five years during which time the … Read the whole story