Industry ratings watchdog the Media Rating Council today issued updates to its guidelines for mobile viewable impression measurement, including a requirement for an ad … Read the whole story
Frame-for-frame, joke-by-joke, it's probably the funniest thing buzzing around in adland: I refer to "Jane St.," the almost-four-minute video satirizing "Femvertising," the girl-power marketing … Read the whole story
Hulu, the premium TV platform -- co-owned by Comcast Corp (NBCUniversal), Walt Disney and 21st Century Fox -- is in talks to sell a … Read the whole story
On the Q&A Web site Quora, someone asked what were some "common mistakes when interviewing for a job." They got back some good boilerplate … Read the whole story
Sen. Al Franken (D-Minn.) is renewing a push for legislation aimed at prohibiting companies from collecting data about consumers' locations without their explicit consent. Read the whole story
No matter how much time I spend in the Bay area, it never ceases to amaze me how special this place is. Companies, leaders … Read the whole story
While 360-degee videos remain highly experimental, Facebook has convinced a number of brand partners to dive in headfirst. The greatest potential for the new … Read the whole story
A new report by Integral Ad Science, a company that analyzes media environments for online advertisers, finds that publishers have a ways to go … Read the whole story
Media deals and values slowed down in a big way in the third quarter. Deal volume dropped 70% to $23 billion from $76 billion … Read the whole story
The automaker also has the big voice, as it will run about three minutes' worth of ad creative during and before the game. This … Read the whole story
Kohl's, Wayfair, and Overstock are among the retailers piloting Yahoo's new ad format -- product ads, which serve in search and display on mobile, … Read the whole story
Viacom's Paramount movie studio business took a dive in revenue during its fiscal fourth quarter with its cable network business unable to totally offset … Read the whole story
A study from Rocket Fuel reveals that holiday ad campaigns might have to start much earlier than they traditionally do to reach consumers during … Read the whole story
A majority of U.S. retailers, at 68%, say they are not well prepared to take on multiple shipping options such as same-day, express and … Read the whole story
Chipotle's BrandIndex buzz score dropped from +4 on Oct. 30, just before news of the E. coli illnesses broke, to -19 as of Nov. … Read the whole story
In a sign that Americans are cozying up to the idea of seeing a doctor via smartphone, Walgreens says it is expanding its partnership … Read the whole story