As part of the initiative Google calls "app-first content," search query results will now return some details from within apps served on google.com. If … Read the whole story
I have a very tiny and modest proposal: How about creating a digital ad industry army dedicated to creating content to counter ISIS' massive, … Read the whole story
Rentrak and Millennial Media are launching a new product where advertisers can retarget TV commercials to mobile devices. The companies say marketers can measure … Read the whole story
Did you even know that Google launched a product that allows readers to outbid marketers for ad space -- and if readers win, they … Read the whole story
Continuing a trend for big TV/movie companies looking to invest and/or partner in digital online video streaming, Metro-Goldwyn-Mayer Studios and Lionsgate have become equity … Read the whole story
It's critical to take advantage of the signals that exist in the new digital world that have no counterpart in trad media and determine … Read the whole story
For several years, experts have been speculating that consumers' growing digital savvy, and the confidence that they can track down the best prices by … Read the whole story
3Q Digital, a Harte Hanks company, named Rob Garner head of growth, leading the company's earned media practice and team. Read the whole story
With its publishing division now operated by Meredith Corp., Martha Stewart Living Omnimedia is continuing to diversify its business with new licensing and e-commerce … Read the whole story
"Consumers are really interested in experimenting with OTT services," says Brett Sappington, director of research at Parks. "They like Netflix and Amazon and Hulu. … Read the whole story
Sonobi, an advertising technology developer, on Thursday will launch guaranteed targeting on display campaigns through its JetStream platform. The technology "empowers sell-side clients to … Read the whole story
Samara Anderson, retail strategist for Nashville-based agency Redpepper, says brands need to pay more attention to the power of Gen Z. She explains why … Read the whole story
Programmatic platform Rocket Fuel announced a new default for its software, what it calls "people-based marketing." The capability launched in July, with Microsoft as … Read the whole story
CraveOnline's active men's lifestyle site, LiveOutdoors.com, has relaunched with a revamped Web site, new editorial features, and more native advertising opportunities. Read the whole story
Tribune Publishing announced Thursday the appointment of Rajiv Pant and Mohit Pandey to its digital team, in hopes of reinforcing mobile and Web products. … Read the whole story
Trying to keep users engaged, Vine is inviting them to remix any audio they can find within the network. The new features should make … Read the whole story
The Senate Commerce Committee on Wednesday approved a bill aimed at protecting people's right to post online reviews. Read the whole story