by Sarah Mahoney
People dove into the Black Friday fray with gusto this year, but mostly from the comfort of their own couches. ComScore reports that e-commerce … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
You cannot have a quality user experience and an advertising model in the same universe. The restrictions imposed to ensure a pleasant user experience … Read the whole story
-
by Laurie Sullivan
Data released Friday reveals that out-of-stock incidents were 600% higher than normal for electronics and 300% for toys on Thanksgiving Day. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Thanksgiving Day data released from ChannelAdvisor shows search rose 4.7% as of noon Eastern, compared with last year, and overall sales on Google Shopping … Read the whole story
by Steve McClellan
The GroupM media agency has hired three senior managers, including one who will fill the new role of Head of Knowledge. The shop has … Read the whole story
COMMENTARY
by Philip Rosenstein, Staff Writer
Research shows there is a better way to assess a candidate's chance of winning a party's nomination: endorsements from current governors, U.S. representatives and … Read the whole story
by Erik Sass
The list of publishers appointing high-level video execs includes The New York Times, Time Inc. and BuzzFeed, all of which are preparing major digital … Read the whole story
-
by Tobi Elkin
Findings from a new report by global ad tech firm Adadyn reveal how small and medium-size retailers can use programmatic media to optimize their … Read the whole story
by Larissa Faw
Developed by agency KBS, the pro-bono campaign features amazing plays such as Dwight Clark's "The Catch," Roger Staubach's "The Hail Mary," and Steve Gleason's … Read the whole story
-
by Gavin O'Malley
Smartphone ownership is up 8% since last year, according to new findings from Nielsen's People Meter Panel. All told, four-fifths of U.S. consumers now … Read the whole story
-
by Ben Frederick
Age often determines devise usage. If you're between the ages of 18 and 34, you are likely to use your smartphone for some retail … Read the whole story
-
by Jess Nelson
Data-driven and targeted email marketing can exponentially increase return on investment, yet many marketers still rely on email lists instead of databases and have … Read the whole story
by Sara Guaglione
Subscription services in publishing was popular with 86% of respondents, per a report. Paid subscription services now make up 23% of the digital content … Read the whole story