That's about a percentage point (give or take) improvement over estimated growth for 2015, and it's driven largely by special events like the Olympics … Read the whole story
In a finding that reinforces a Norman Rockwell view of Thanksgiving, Americans did disconnect from the Web during this year's gatherings -- sort of. … Read the whole story
Advertisers alter the significance of the Thanksgiving Day holiday shopping weekend for consumers by migrating deals from in-store to online and making deals available … Read the whole story
NBC's "The Wiz," the network's latest live musical, attracted a broad range of viewers in the holiday season -- especially women. "The Wiz Live!" … Read the whole story
Inaccurate data continues to impede email marketers, with three out of four companies experiencing delivery issues within the past year, according to Experian Marketing … Read the whole story
My dear near friend David Rogers at Columbia Business School has written another book, and asked me to write a blurb, which required me … Read the whole story
The ability to combine advertising and merchandising through a programmatic platform, using data to support decisions, will become one of the major steps taken … Read the whole story
One advertising forecast says TV advertising will grow by a much slower rate in the next two years -- as digital media pushes marketers … Read the whole story
Google this week rolled out Trial Run Ads -- an app ad format that lets users play games for up to 60 seconds by … Read the whole story
Several companies tracked various aspects of mobile devices and shopping habits over the big shopping weekend last week. All sources agree that Black Friday … Read the whole story
A new TV consumer survey says the desired average price for a pay TV cable package comes to just over $40 a month -- … Read the whole story
Research from AppNexus found that in APAC (Asia-Pacific) region, the majority of programmatic adopters use the technology for mobile and video ads. Read the whole story
Outside Television, the video network operated by active lifestyle enthusiast title "Outside" magazine, is expanding its distribution footprint through a partnership with Sony PlayStation … Read the whole story
Comiteau joins the agency group from Interpublic Group's FCB, where she spearheaded North American communications. In her new role as executive director of corporate … Read the whole story
There's a relationship problem between CMOs and CTOs: There isn't one. To properly misstate: these are ships passing in the night with regard to … Read the whole story
Time Inc. readers may notice something a little different about photos appearing in the magazine publisher's Web sites and apps, following a new deal … Read the whole story
Facebook announced Wednesday the beta launch of Instant Articles, designed to give publishers control over their mobile Web stories, brand experience and monetisation opportunities. … Read the whole story
"Premium inventory" is one of those squishy industry terms that mutates each time you scrutinize it. Most people can at least agree on this … Read the whole story