by Wendy Davis
Online ads can be deceptive when they are formatted to closely resemble news stories or other editorial content, the Federal Trade Commission said Tuesday … Read the whole story
COMMENTARY
by Tom Siebert, Op-Ed Contributor
It amazes me that anybody who works in media, advertising, marketing or PR could think the Steve Harvey Miss Universe "gaffe" was anything but … Read the whole story
by Sara Guaglione
Ad tech company AppNexus announced Monday that it has signed deals with over 50 publishers including Axel Springer, Foursquare, Groupon, Hearst and NASDAQ in … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
For most of the current year, we have dealt with the continuing evolution of The Internet of Things, with all of its marketing and … Read the whole story
by Laurie Sullivan
With permit in hand to begin testing fully autonomous self-driving Fusion Hybrid models on California's public roads, Ford reportedly will make an announcement of … Read the whole story
COMMENTARY
by Michael Kahn, Op-Ed Contributor
While making predictions is not for the faint of heart, ignoring smart forecasts can cost marketers time, money or market share. As 2016 approaches, … Read the whole story
by Erik Sass
Guggenheim Partners is spinning off its portfolio of entertainment and media trade publications, including "The Hollywood Reporter" and "Billboard," as an independent publishing and … Read the whole story
by Steve McClellan
Sorrell made his bold prediction in an article he penned for the UK trade publication The Drum outlining his predictions on a number of … Read the whole story
by Steve McClellan
For its first ever Super Bowl commercial, instead of hyping its products, Colgate will air a message about the importance of conserving water. The … Read the whole story
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by Laurie Sullivan
Yahoo now supports sites using accelerated mobile project (AMP), Twitter integration, and image search updates. One analyst calls this a clear stab at luring … Read the whole story
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by Ben Frederick
Everyone expects more money will be spent on mobile advertising next year than this past year. Looking ahead, marketers and brands alike are still … Read the whole story
by Laurie Sullivan
AOL has created a mobile app it calls Alto Mail to manage emails on devices running the operating system iOS or Android. Similar to … Read the whole story
by Sarah Mahoney
Revenues climbed 4% to $7.7 billion. Net income jumped 20% to $785 million. Perhaps most impressively, future orders shot up 15%, with demand especially … Read the whole story
by Aaron Baar
People use media technology sites throughout their purchase process, putting trust in product reviews and testing from neutral parties. According to the research, buyers … Read the whole story
by Steve McClellan
Prior to the appointment, Bose created ads in-house or used agencies on a project basis. Although the review was led out of London, the … Read the whole story
by Steve McClellan
Dentsu Aegis Network has agreed to acquire a 70% stake in the Philippines-based JaymeSyfu Group. It's the second Filipino ad shop Dentsu has agreed … Read the whole story
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by Gavin O'Malley
The peak days of this year's holiday shopping season saw substantial year-over-year increases in email marketing volume, according to fresh findings from Experian, led … Read the whole story