by Joe Mandese
As Nielsen transitions today to a controversial method for modeling its national TV ratings, those ratings remain accredited, according to a statement issued on … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Just two days before Christmas, the Federal Trade Commission finally published guidelines that disqualify most native advertising as it is practiced today. The action … Read the whole story
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by Gavin O'Malley
Sensing imminent regulation of native advertising, the Interactive Advertising Bureau is asking the Federal Trade Commission to proceed with caution. Threatening the future of … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
After promising for years that it was working on measuring VCR playback, Nielsen finally had to admit they couldn't do it. Now, Nielsen is … Read the whole story
by Larissa Faw
The event, Viva Technology Startup Connect Paris 2016, is designed to "solidify France's role in the world of innovation and start-ups," the holding company … Read the whole story
COMMENTARY
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Before we go out on the "Happy Christmas to all, and to all a good night!" bender, I wanted to do a little reflection … Read the whole story
by Laurie Sullivan
Overall, IHS forecasts that advertising spend will rise 5.7% in 2016 to surpass $500 billion for the first time. In 2015, advertising rose 3.1% … Read the whole story
by Sara Guaglione
Shares of Tribune Publishing Company increased by 11.58% in the last month and rose 1.78% in the past five trading sessions, giving the company's … Read the whole story
by Wendy Davis
Daily fantasy sports sites FanDuel and DraftKings are illegal in Illinois, Attorney General Lisa Madigan told lawmakers on Wednesday. Read the whole story
by Larissa Faw
Lottery tickets are a popular gift during the holiday season and the California Lottery is launching a holiday campaign to encourage people to purchase … Read the whole story