In a precursor to a more programmatic solution, independent media services agency U.S. International Media has struck a new kind of unwired network television … Read the whole story
It's only a matter of time before Amazon Prime's video service seriously challenges Netflix's dominance of the streaming game. The service that Jeff Bezos' … Read the whole story
For health reasons, Sumner Redstone has resigned as executive chairman of CBS. Les Moonves has been named chairman of CBS Corp. and will continue … Read the whole story
There is a literature of proof that native advertising, unless clearly labelled as such, can hurt a brand's image by making consumers feel they … Read the whole story
"The Bud Light Party" -- the first work created by Wieden+Kennedy -- showcases Schumer and Rogen as politicians running under a new political party: … Read the whole story
The founders envisioned the press as a watchdog. When it becomes an attack dog, shilling for one candidate or subverting realities in favor of … Read the whole story
Vanity Fair's July "Call Me Caitlyn" cover featuring Caitlyn Jenner was named the Best Cover of 2015 in the American Society of Magazine Editors … Read the whole story
Michelle Obama was the first First Lady to guest edit a magazine. At the AMMA conference, she noted that Millennials want to see themselves … Read the whole story
Alison Overholt will become the first female editor-in-chief of ESPN The Magazine. Overholt was previously editor of espnW. The moves are designed to "reflect … Read the whole story
John Giannandrea, an engineering VP who heads Google's artificial intelligence (AI) and machine learning efforts, will step in as head of Google search as … Read the whole story
The latest is Dusseldorf-based ecx.io, which has a staff of 200 and offices in Bracknell/London, Munich, Wels, Varazdin, Vienna and Zurich. Earlier this week … Read the whole story
Now, people without Twitter accounts -- and users who are not presently signed in -- can follow a variety of content streams in real-time. … Read the whole story
Yahoo will bet its turnaround partly on mobile search. CEO Marissa Mayer told analysts and investors during the fourth-quarter 2016 earnings call Tuesday that … Read the whole story
NBCUniversal witnessed fourth-quarter mid-single-digit revenue growth for both its cable networks and broadcast businesses -- the latter due to stronger advertising sales. Broadcast operations … Read the whole story
Google search users querying extremist-related content in Britain could see anti-radicalization links under a pilot program through an AdWords grant, which nonprofits can use … Read the whole story
Cisco announced Wednesday its intent to acquire Jasper Technologies for $1.4 billion, in a firm, future-minded commitment to the Internet of Things (IoT). Read the whole story
Place applies tactics commonly used for measuring the viewability of digital advertisements to out of home. As location targeting and OOH advertising converge, Placed … Read the whole story