Somewhat echoing what senior TV and media executives have been saying during recent financial earnings calls, one veteran media analyst believes upfront deal-making will … Read the whole story
When Time Inc. announced its acquisition of Viant Technology, a data-marketing company that owns Myspace -- among other properties -- some headlines expressed confusion. … Read the whole story
KFC became the first brand Friday to make the YouTube AdBlitz Top 5 without airing an advertisement during the Super Bowl national TV broadcast, … Read the whole story
It is not enough to offer a solid value proposition. You have to make it light-switch easy to turn on. And so to survive, … Read the whole story
The Washington Post is introducing a new way to raise engagement by readers who have its mobile Web site open but aren't currently active. … Read the whole story
The project was conceived after DigitasLBi Detroit art directors sent a call-to-action to the agency's creative team to band together and figure out how … Read the whole story
GoDaddy analyzed email data sent from its platform and revealed that emails containing the phrase "Galentine's Day" in the subject line had an average … Read the whole story
On the heels of launching the largest site to house entertainment content, the Wikimedia Foundation has confirmed it is serious about search and has … Read the whole story
This year's Brand Keys CLEI results again show a widening gap between what consumers expect from brands and how well they perceive brands to … Read the whole story
In response to the story "Magzter Adds 20 Time Inc. Brands To App" (Publishers Daily 2/11/16), Time Inc. says they have "no plans to … Read the whole story
For the first time since the dawn of apps, the United States will not be leading the way. China will surpass the U.S. in … Read the whole story
3Q Digital, a Harte Hanks company, has launched a digital advertising agency where account executives manage paid-search and social media campaigns across Google, Bing, … Read the whole story
The contest for the "Orange County Register" is heating up, with multiple suitors submitting preliminary bids for the financially strapped Southern California newspaper as … Read the whole story
So far, with three of the big agency holding companies reporting results, IPG leads the field in organic growth which is viewed as a … Read the whole story
Paying homage, as well as spoofing NBC's "The More You Know" public service announcements, NBCUniversal and Paramount Pictures, the "Zoolander 2" movie, is launching … Read the whole story
As you read this sentence, new, spectacular statistics are being written about mobile's inevitable march through marketing. Yet in a mad dash for profit, … Read the whole story
On Feb. 1, WhatsApp announced a major milestone: 1 billion active monthly users, sending a total of 42 billion messages per day. Facebook, which … Read the whole story