Beginning this fall, NBC says advertisers can use data and automation to build media plans including linear TV inventory for NBCUniversal's cable and broadcast … Read the whole story
Among adults 25-54, "The Big Bang Theory" on TBS is the most watched prime-time scripted series on television. Among adults 18-49, AMC's "The Walking … Read the whole story
The Omnicom shop has been awarded media planning and buying duties for the company's North American Music division, one of two assignments that were … Read the whole story
Donald Trump may rue the day late last August when he had Jorge Ramos tossed out of a press conference shouting "go back to … Read the whole story
Colin Kinsella is out as part of a restructuring of Mindshare's North American management team, naming agency vet Ernie Simon as its new CEO. … Read the whole story
In proportional terms, digital magazines are expected to increase from 14% of the total global magazine publishing market to 35% by 2020, with the … Read the whole story
Google officially launched its Accelerated Mobile Pages (AMP) project Wednesday, representing an attempt to shake up the stagnant world of search services and compete … Read the whole story
TV networks have now witnessed their first double-digit percentage declines since Nielsen moved to NPX, its expanded viewer sample panel. NPX is controversial because … Read the whole story
Some 90% of marketing cloud platforms will still lack a fully integrated marketing solution by 2019, according to Gartner predictions released this week. Read the whole story
Google's decision to eliminate paid-search text advertising down the right-hand rail of search engine query results has indeed pushed up the cost per click … Read the whole story
Sinclair Broadcast Group, one of the largest U.S. TV station groups, posted weak financial results for the fourth quarter, largely due to slower political … Read the whole story
"As I look back a year ago, I believe we are operating on a much stronger foundation today," CEO Brian Cornell says, in announcing … Read the whole story
Microsoft has agreed to acquire Xamarin, a platform provider for mobile app development. Longtime partners, Microsoft has built Xamarin integration into Visual Studio, Microsoft … Read the whole story
Digital marketing company Fluent announced a partnership with LiveRamp on Tuesday to support multi-channel customized marketing and retargeting. Read the whole story
Nilou Motamed was named editor of Time Inc.'s "Food & Wine" on Tuesday, three months after Dana Cowin announced her resignation. Motamed will work … Read the whole story
Global publisher Bauer Xcel Media leans heavily on header bidding and programmatic media buys to generate tons of traffic to its properties. Read the whole story
Data solutions provider Return Path found that the average rate of emails deleted before reading across all industries remained steady at 9% throughout 2015. … Read the whole story