by Erik Sass
Not long after the AMA recommended lawmakers ban direct-to-consumer drug advertising by pharmaceutical manufacturers, Connecticut congresswoman Rosa DeLauro is proposing new curbs -- a … Read the whole story
by Joe Mandese
Nielsen Wednesday said its Digital Ad Ratings have been selected by Snapchat to be the audience measurement service for its 3V advertising units on … Read the whole story
by Gavin O'Malley
Anyone who thought Facebook's mobile app was already ad-heavy, think again. The social giant on Thursday began a broad release of an interactive full-screen … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Google's Accelerated Mobile Pages (AMP) officially launched this week. AMP helps news stories load fast in mobile Google search (placing them at the top … Read the whole story
by Erik Sass
Another big consumer magazine is closing up shop. Meredith Corp. announced that it is shuttering "More," its lifestyle title targeting affluent women, effective with … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Ad Block Plus reveals that a 30% cut will get you in. Media companies must be brave -- and ban the blockers and verify … Read the whole story
by Sarah Mahoney
Why are America's young bosoms unhappy? Experts say Gen Y women don't feel supported, and there's a revolution brewing. "The entire fashion industry is … Read the whole story
by Laurie Sullivan
Google is developing software that can determine where someone snapped a photo even if it lacks the GPS identifying data -- adding to a … Read the whole story
by Wayne Friedman
For the first time in nearly two decades, cable TV pay subscribers rose in a quarterly period -- outperforming the industry as a whole. … Read the whole story
by Laurie Sullivan
The 88th annual Academy Awards takes place this Sunday in Hollywood, but data analytics firm Hitwise, a division of Connexity, thinks it has a … Read the whole story
by Erik Sass
While Reddit remains a relatively niche social content platform, used by a modest 7% of U.S. adults, Reddit users are highly engaged and turn … Read the whole story
by Wayne Friedman
Fast-growing TV station company Nexstar Broadcasting Group hit record financial results for its fourth-quarter reporting period -- partly due to TV station and digital … Read the whole story
by Philip Rosenstein
Presidential campaigns and super PACs have been using a variety of strategies, resulting in significant differences in total impressions and average clear prices. In … Read the whole story
by Laurie Sullivan
Online retailer Zappos took a cue from REI's move to close its physical stores on the Friday after Thanksgiving. The Amazon subsidiary will give … Read the whole story
by Aaron Baar
Jon Giegengack, principal at Hub, tells "Marketing Daily," "It's big enough of an audience that big media companies can't afford not to be involved. … Read the whole story
by Felicia Greiff
Millennial-focused video news platform Newsy selected video inventory management platform SpotX to manage the sale of video ads programmatically on Apple TV. Read the whole story