The report also projected that activation spending will top $740 billion by 2020. It is the first study to provide a clear definition of … Read the whole story
Since James Surowiecki published his book "The Wisdom of Crowds," the common wisdom is that we are commonly wise. In other words, if we … Read the whole story
In a good year, the month of March provides a spark of momentum as the major broadcast and cable networks head into their upfront … Read the whole story
National advertising commercial loads fell slightly at three network groups during March -- as overall national TV ad loads remain steady. Fox was down … Read the whole story
The "Red Disc," a key element in the One Brand "Taste the Feeling" advertising campaign that Coke launched in January, will appear on all … Read the whole story
Company executives said that was slightly above internal expectations and that they are still projecting full-year 2016 organic revenue growth of between 3% and … Read the whole story
Called "The Power of She," the campaign is set to include a 15-second TV spot, a longer version for digital channels, as well as … Read the whole story
A report by PubMatic said advertisers are increasingly targeting Android users, Android app inventory prices increased 147%, year-over-year, and advertisers are shifting to private … Read the whole story
Yahoo reported that revenue fell 11% to $1.09 billion for the first quarter of 2016, reminding those that are bidding for the business of … Read the whole story
New over-the-top viewing services -- thanks to their original programming -- are creating more TV viewing consumption. A new survey says HBO Now and … Read the whole story
The OTT news site owned by the E.W. Scripps Co. will take over a newly vacated spot on the NewFronts schedule, the IAB and … Read the whole story
Pinterest just overhauled its iOS app, including a more Pin-focused design and additional localization options, and significantly shortened load times. The pin-sharing platform also … Read the whole story
Verizon and Hearst announced Monday that they will jointly acquire Complex Media, an online media company with a mostly male millennial audience. The deal … Read the whole story
Facebook announced new partners for ad viewability verification today including Integral Ad Science, which will support measurement across Facebook's display, video, mobile in-app and … Read the whole story
Google has developed technology that allows it to measure the impact of online video for offline sales. The first round of tests focuses on … Read the whole story
Social ad spending, driven by new ad formats like Facebook's dynamic products ads and Instagram's newly opened platform, increased 8% from fourth-quarter 2015 and … Read the whole story
Google has released the second annual report on the state of Android security that says it now scans six billion Android apps daily on … Read the whole story
Two new studies find that drugs that use the body's own immune system to help fight cancer are proving to be effective in many … Read the whole story
A researcher claims that studies keep showing that second screening during a compelling show is a myth that digital marketers do not want to … Read the whole story