In a move that extends its market power beyond the 1.6 billion user identities it explicitly controls, Facebook this morning announced it will expand … Read the whole story
The Media Rating Council (MRC), a self-regulatory industry body that oversees standards for media measurement, plans to issue guidelines on mobile viewability measurement by … Read the whole story
- COMMENTARY
Every industry has its absurdities, and also its cynical insiders who go on to reveal its secrets. In his memoir "Adventures in the Screen … Read the whole story
Four of the top 10 most-viewed prime-time network shows among key 18-49 viewers in the 2015-2016 TV season were sports programming series -- including … Read the whole story
Microsoft recently introduced Rowe, a news bot that gathers articles when users ask it to make recommendations. The app lives inside its Bing-powered personalized … Read the whole story
By 2017, Snapchat expects to see revenue rise to upwards of $1 billion. How the social darling plans to make such a dramatic leap … Read the whole story
France has passed a labor reform bill that forbids the use of work emails after work hours, the first country to codify limitations on … Read the whole story
A group of AT&T users have asked a trial judge for permission to immediately appeal his decision to send their battle over data throttling … Read the whole story
cClearly, which helps marketers understand the connection between organic and paid search, took an in-depth look at the differences in consumer search behavior on … Read the whole story
Dish Network has added a portable digital video device to its array of TV viewing equipment -- HopperGo -- all to help consumers with … Read the whole story
Marketing and media research industry veteran Gregg Lindner has joined GfK as managing director of GfK MRI, including the Survey of the American Consumer, … Read the whole story
Email marketing technology company Campaign Monitor announced a vertical email solution on Wednesday for publishers that brings together a host of email marketing solutions … Read the whole story
- Integral Ad Science And Mediaocean Partner To Enable Advertisers To Transact On Viewable Impressions
Integral Ad Science on Thursday announced a partnership with Mediaocean that's designed to make it easier for media buyers to plan, transact and report … Read the whole story
"The parent brand will survive and likely thrive. But the baby powder brand might never recover," YouGov BrandIndex CEO Ted Marzilli tells "Marketing Daily." … Read the whole story
COMMENTARYOnce upon a time, summer was a time for reruns. Now we are awash in new TV shows in summer -- and many of … Read the whole story
- COMMENTARY
The notion of cross-screen media is well-heeled by now. There are different names for it. "People-based" is good, since that would make it "consumer-centric." … Read the whole story
