by Joe Mandese
In a move that extends its market power beyond the 1.6 billion user identities it explicitly controls, Facebook this morning announced it will expand … Read the whole story
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by Tobi Elkin
The Media Rating Council (MRC), a self-regulatory industry body that oversees standards for media measurement, plans to issue guidelines on mobile viewability measurement by … Read the whole story
COMMENTARY
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Every industry has its absurdities, and also its cynical insiders who go on to reveal its secrets. In his memoir "Adventures in the Screen … Read the whole story
by Wayne Friedman
Four of the top 10 most-viewed prime-time network shows among key 18-49 viewers in the 2015-2016 TV season were sports programming series -- including … Read the whole story
by Laurie Sullivan
Microsoft recently introduced Rowe, a news bot that gathers articles when users ask it to make recommendations. The app lives inside its Bing-powered personalized … Read the whole story
by Gavin O'Malley
By 2017, Snapchat expects to see revenue rise to upwards of $1 billion. How the social darling plans to make such a dramatic leap … Read the whole story
by Jess Nelson
France has passed a labor reform bill that forbids the use of work emails after work hours, the first country to codify limitations on … Read the whole story
by Wendy Davis
A group of AT&T users have asked a trial judge for permission to immediately appeal his decision to send their battle over data throttling … Read the whole story
by Laurie Sullivan
cClearly, which helps marketers understand the connection between organic and paid search, took an in-depth look at the differences in consumer search behavior on … Read the whole story
by Wayne Friedman
Dish Network has added a portable digital video device to its array of TV viewing equipment -- HopperGo -- all to help consumers with … Read the whole story
by Joe Mandese
Marketing and media research industry veteran Gregg Lindner has joined GfK as managing director of GfK MRI, including the Survey of the American Consumer, … Read the whole story
by Jess Nelson
Email marketing technology company Campaign Monitor announced a vertical email solution on Wednesday for publishers that brings together a host of email marketing solutions … Read the whole story
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by Tobi Elkin
Integral Ad Science on Thursday announced a partnership with Mediaocean that's designed to make it easier for media buyers to plan, transact and report … Read the whole story
by Tanya Gazdik
"The parent brand will survive and likely thrive. But the baby powder brand might never recover," YouGov BrandIndex CEO Ted Marzilli tells "Marketing Daily." … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Once upon a time, summer was a time for reruns. Now we are awash in new TV shows in summer -- and many of … Read the whole story
COMMENTARY
by Ted McConnell, Featured Contributor
The notion of cross-screen media is well-heeled by now. There are different names for it. "People-based" is good, since that would make it "consumer-centric." … Read the whole story