by Steve McClellan
The report, Norman wrote, failed to note the significant investments made by agencies in the technology and data sectors to keep up with the … Read the whole story
by Laurie Sullivan
Microsoft has reached a deal to acquire LinkedIn for $26.2 billion. The all-cash transaction agreement, announced Monday, values LinkedIn shares at about $196 each … Read the whole story
by Joe Mandese
The Advertising Research Foundation kicked off its annual Audience Measurement Conference in New York City Monday with a focus on time -- specifically, how … Read the whole story
by Wendy Davis
Jeff Flake, a Republican senator from Arizona, is urging Federal Communications Commission Chairman Tom Wheeler to back away from "onerous" privacy rules for broadband … Read the whole story
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by Larissa Faw
Publicis had been trying to purchase 30% of the creative shop, whose market share reportedly exceeds $1 billion. Holding company demands for guaranteed business … Read the whole story
by Joe Mandese
Digital media statsmaster eMarketer has been acquired by German media conglomerate Axel Springer in a deal valued at $250 million. The deal is another … Read the whole story
by Laurie Sullivan
Apple announced Monday that it will open Siri to third-party developers through an API, allowing the voice assistant to activate other applications using voice … Read the whole story
by Sarah Mahoney
Major League Baseball says its teams will wear special Father's Day uniforms with blue touches. Fans can buy them, too, with proceeds going to … Read the whole story
by Tanya Gazdik
"A brand's advertising, marketing and promotion has to sync with its actions," YouGov BrandIndex CEO Ted Marzilli tells "Marketing Daily." "Does it have policies … Read the whole story
by Sara Guaglione
Bloomberg's Content Service is expanding its Spanish-language text news licensing offering, with plans to more than triple its offering of translated Bloomberg news stories … Read the whole story
by Ben Frederick
Snapchat, which hopes to reach $1 billion in revenue by the end of 2017, today announced the launch of a new API that will … Read the whole story
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by Laurie Sullivan
Microsoft and LinkedIn believe they can help to "lift" the global economy. Both companies will now have a hand in building an economic graph … Read the whole story
by Steve McClellan
Idell will lead a team of 150 staffers and be based in Los Angeles. She will also have responsibility for the Portland office and … Read the whole story
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by Wayne Friedman
As the digital media market matures, some marketers have gone back to traditional media as part of their media mix. Jack Jackson, associate integrated … Read the whole story
by Aaron Baar
The focus on the fitness capabilities of smartwatches may prove to be a key to getting them out of the early adopter phase and … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
So it has been a week since the Association of National Advertisers report on media transparency came out. It paints a dire picture of … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Of all the odd and implausible schemes to "save" the newspaper publishing business suggested over the years, this has to be one of the … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
"No power in the technological history of our nation has been able until now to watch us read individual articles," privacy expert Paul Ohm … Read the whole story