The report, Norman wrote, failed to note the significant investments made by agencies in the technology and data sectors to keep up with the … Read the whole story
Microsoft has reached a deal to acquire LinkedIn for $26.2 billion. The all-cash transaction agreement, announced Monday, values LinkedIn shares at about $196 each … Read the whole story
The Advertising Research Foundation kicked off its annual Audience Measurement Conference in New York City Monday with a focus on time -- specifically, how … Read the whole story
Jeff Flake, a Republican senator from Arizona, is urging Federal Communications Commission Chairman Tom Wheeler to back away from "onerous" privacy rules for broadband … Read the whole story
Publicis had been trying to purchase 30% of the creative shop, whose market share reportedly exceeds $1 billion. Holding company demands for guaranteed business … Read the whole story
Digital media statsmaster eMarketer has been acquired by German media conglomerate Axel Springer in a deal valued at $250 million. The deal is another … Read the whole story
Apple announced Monday that it will open Siri to third-party developers through an API, allowing the voice assistant to activate other applications using voice … Read the whole story
Major League Baseball says its teams will wear special Father's Day uniforms with blue touches. Fans can buy them, too, with proceeds going to … Read the whole story
"A brand's advertising, marketing and promotion has to sync with its actions," YouGov BrandIndex CEO Ted Marzilli tells "Marketing Daily." "Does it have policies … Read the whole story
Bloomberg's Content Service is expanding its Spanish-language text news licensing offering, with plans to more than triple its offering of translated Bloomberg news stories … Read the whole story
Snapchat, which hopes to reach $1 billion in revenue by the end of 2017, today announced the launch of a new API that will … Read the whole story
Microsoft and LinkedIn believe they can help to "lift" the global economy. Both companies will now have a hand in building an economic graph … Read the whole story
Idell will lead a team of 150 staffers and be based in Los Angeles. She will also have responsibility for the Portland office and … Read the whole story
As the digital media market matures, some marketers have gone back to traditional media as part of their media mix. Jack Jackson, associate integrated … Read the whole story
The focus on the fitness capabilities of smartwatches may prove to be a key to getting them out of the early adopter phase and … Read the whole story
- COMMENTARY
So it has been a week since the Association of National Advertisers report on media transparency came out. It paints a dire picture of … Read the whole story
- COMMENTARY
Of all the odd and implausible schemes to "save" the newspaper publishing business suggested over the years, this has to be one of the … Read the whole story
- COMMENTARY
"No power in the technological history of our nation has been able until now to watch us read individual articles," privacy expert Paul Ohm … Read the whole story
