by Gavin O'Malley
The money is mostly coming from advertisers trying to reach a growing mobile-video audience, per a new report. Inspiring this ad spend, the report … Read the whole story
by Steve McClellan
WPP and GroupM veteran Susan Schiekofer has been appointed to the role of chief digital investment officer for GroupM in the U.S. She will … Read the whole story
COMMENTARY
by Gary Holmes, Op-Ed Contributor
Television has been widely blamed ---rightly, in my opinion -- first, for making the Trump nomination possible and then for making it inevitable. Starting … Read the whole story
by Laurie Sullivan
Companies bidding for Yahoo's core assets will offer up a third round of bids Wednesday, according to Re/code, citing sources familiar with the situation. Read the whole story
COMMENTARY
by Sree Nagarajan, Op-Ed Contributor
The luxury of measuring one-to-one conversions and transactions is a big reason why digital spend is going to surpass television spend for the first … Read the whole story
by Steve McClellan
The account now covers over 35 countries with a focus on the U.S., China, the UK, Italy, France, Germany, Hong Kong, Korea, Australia, Canada, … Read the whole story
-
by Jess Nelson
The FBI will not be recommending criminal charges against Hillary Clinton for her personal email use while serving as Secretary of State. The FBI … Read the whole story
by Steve McClellan
News of the departure and restructuring was reported in an SEC filing last month. The termination was effective June 15. Read the whole story
-
by Wayne Friedman
Music streaming in the digital media world has taken a new direction. For the first time, audio streaming has topped video streaming, according to … Read the whole story
by Karlene Lukovitz
The creative -- the latest extension of the brand's "Never stop. Never settle." platform -- was directed by Ben Tricklebank of Tool of North … Read the whole story
-
by Wayne Friedman
In the U.S., pay TV continues to show weak or no growth, but the Asia-Pacific region continues to be the fastest-growing market with 5.35 … Read the whole story
-
by Jess Nelson
As the UK reels from voting results, cybercriminals are taking advantage of the fear and frustrations of many with a new phishing scam targeting … Read the whole story
-
by Tobi Elkin
Goodway Group launched an anti-fraud initiative after a review of its invalid traffic and user anomalies; post-review its fraud levels dipped below the industry … Read the whole story
-
by Laurie Sullivan
Yahoo JAPAN worked with L.A.-based AdMax Local to build out technology that will enable small and-medium-size businesses to automatically create and manage paid-search advertising … Read the whole story
by Sara Guaglione
The Plain Dealer and cleveland.com will contribute Cleveland-based analysis to CQ Roll Call's convention guide, which will be distributed to the 25,000 hotel rooms … Read the whole story
by Erik Sass
The new program allows marketers to deliver native ads based on comScore's Proximic technology, enabling them to bring the online measurement firm's contextual analytics … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Last Thursday, Yahoo held its annual shareholder meeting, during which CEO Marissa Mayer dealt the company a doubled-down kiss of death. She said that … Read the whole story