by Joe Mandese
The price of national TV inventory continued a seasonal decline in June, just a the major networks and ad agencies were beginning to negotiate … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
According to eMarketer, traditional TV, despite a downward trajectory, remains the single largest part of U.S. adults' media day. In fact, Nielsen says that … Read the whole story
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by Ben Frederick
App publishers that incorporate Gimbal's SDK will have access to a free toolset that, with help from initial partners including the Kochava Collective and … Read the whole story
COMMENTARY
by Joe Mandese
In my last post here, I exploited one of my go-to column idea generators -- a Google News index -- to analyze how the … Read the whole story
by Larissa Faw
The agency's spot "Our America" shows Trump acting unprofessional during a news conference as a way to convey how words have meaning and actions … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
T-Mobile said today it will exempt the popular Pokemon Go from its customers' monthly data allotments until August of 2017. Read the whole story
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by Laurie Sullivan
Google paid search spend in the U.S. during Q2 2016 fell slightly year-over-year (YoY) among IgnitionOne customers, the company reported Thursday. A greater click … Read the whole story
by Laurie Sullivan
Monthly video consumption in the U.S. reaching 177 hours in 2015, up from 165 hours in 2012. Consumer behavior not only advances technology, it … Read the whole story
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by Tanya Gazdik
Campbell Soup Company has decided it no longer needs a worldwide leader specifically for all things interactive. That revelation came to light earlier this … Read the whole story
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by Erik Sass
New research suggests that advertising is not just a question of price points. The old conventional wisdom still holds true: Ads benefit from adjacency … Read the whole story
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by Larissa Faw
Omnicom's worldwide revenue in the 2Q 2016 increased 2.1% to $3.85 billion from $3.81 billion in the 2Q 2015. Read the whole story
by Chase Martin
Consumers can expect to see more of the impact of the Internet of Things in consumer electronics and at retail. Those are among the … Read the whole story
by Aaron Baar
"WiFi is like a new kind of loyalty program," Honeywell Aerospace's Bill Kircos tells "Marketing Daily." "You're getting to the point where some things … Read the whole story