Marketing spending is on the rise with favorable investment outlooks continuing in digital tools, analytics and marketing research, according to the American Marketing Association. Read the whole story
CEO Maurice Levy said his successor would be named between December of this year and next February and in all likelihood would come from … Read the whole story
Not long ago, I sat in the audience of the FutureM conference in Boston listening to Tim Berners-Lee talk about all that has come … Read the whole story
Second-night TV coverage of the Republican Convention gave big results to Fox News Channel. But CNN, NBC, and MSNBC also touted positive gains. Fox … Read the whole story
The planners of this event don't seem to perceive it as a live television show designed to entertain, excite and galvanize the audience at … Read the whole story
Every day on the platform, users and businesses send 7 billion photos, 1 billion messages, 22 million gifs. So far, users have played the … Read the whole story
Snapchat shifts from ephemeral to forever. Read the whole story
Digital branded content has better recall than pre-roll advertising, in a study by Nielsen. The lift in brand perceptions was higher for branded content … Read the whole story
Streaming music provider Spotify announced on Wednesday that it tapped Rubicon Project to automate its audio inventory. Read the whole story
A new study by WideOrbit finds that 73% of media buyers expect to spend up to half of their TV advertising budgets on programmatic … Read the whole story
Google simply needs to build the technology to explore another reality -- whether augmented or virtual -- into the Android operating system running on … Read the whole story
Pokemon Go has opened up the consumer world to augmented reality and some agencies have said this could be a good sign for future … Read the whole story
The Atlanta-based agency, part of Publicis Media, will manage social efforts, including strategy, content creation and analytics, across Delta's core channels: Facebook, Instagram, LinkedIn, … Read the whole story
The Hearst agency has appointed Kayvan Salmanpour to the post. He'll report to agency CEO Nick Brien and Troy Young, president of Hearst Magazines … Read the whole story
Search experts are losing faith in the idea that links are more important to ranking algorithms for good content than previous studies have shown. Read the whole story
Social-media marketing firm Sprinklr just raised another $105 million at a valuation of $1.8 billion. Most recently, Sprinklr acquired social visualization platform Postano. Read the whole story
Procter & Gamble has been speaking with agencies about its GBP210m media account in the UK. The bulk of the business is currently handled … Read the whole story