by Joe Mandese
The Association of National Advertisers this morning called on the 4A's to "publicly clarify" its position on the ANA's recent media-buying transparency recommendations, and … Read the whole story
by Steve McClellan
The new offerings come in the wake of the firms' work for the National Association of Advertisers looking into the practices of media agencies. … Read the whole story
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by Gavin O'Malley
Continuing to court small businesses, Facebook is adding new Page sections, including one that will help service providers show off a list of their … Read the whole story
by Ben Frederick
Google's Accelerated Mobile Pages (AMP), which were launched to make news sites load faster on mobile devices (largely because they were weighted down with … Read the whole story
by Chase Martin
The future of wearables will see convergence. This was a general consensuses from a panel of agency executives at the MediaPost IoT Marketing Forum … Read the whole story
by Laurie Sullivan
Comcast, owned by NBCUniversal, could sell search and Web data to advertisers in exchange for giving consumers discounts on services. Read the whole story
by Ben Frederick
Flipboard's retooled Cinema Loop ads show a teaser clip essentially as a GIF in vertical format and link to a horizontal version of the … Read the whole story
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by Sara Guaglione
The Club Med takeover ad, developed in-house by the USATN product team, launched yesterday and tours viewers through Club Med's Alpine ski resort, Club … Read the whole story
by Laurie Sullivan
Would advertisers find it helpful to optimize campaigns if they knew all the types of voice search queries and calculations that individuals could do … Read the whole story
by Karlene Lukovitz
While most mainstream food makers and food retailers are celebrating the passage of S.764, the new federal labeling law that will govern how consumers … Read the whole story
by Laurie Sullivan
Verizon has signed on with Disney to launch "The Star Wars After Show," a new weekly digital series that plays off the seven-minute recap … Read the whole story
by Wendy Davis
A T-Mobile ad campaign aimed at convincing customers to switch carriers by promising to "pay off" the cost of their former devices was flawed, … Read the whole story
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by Tobi Elkin
Ad tech firm Sizmek is being acquired for $122 million by Vector Capital, a technology-focused private equity firm. Read the whole story
COMMENTARY
by Philip Rosenstein, Staff Writer
With the national party conventions in our rearview mirror, it is crucial for candidates to connect to voters on visceral levels. Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
The word "creepy" gets thrown around a lot when it comes to the ad business lately. It used to be I couldn't go to … Read the whole story