NBC has pulled in 52% of all automotive national TV spending over the past 14 days, August 5 to August 18, for the Rio … Read the whole story
I'm not sure if you've heard the news: Syria is a pile of rubble, Zika is headed north, the planet is burning to a … Read the whole story
During the Olympics and the weeks leading up to the games, Nike advertisements hit a nerve with viewers. The brand's online ads show high … Read the whole story
This summer, as the movie industry stumbles, suffering from a very painful case of "sequelitis," and "A Star is Born" (the fourth version) and … Read the whole story
The switch comes after a review, although some Omnicom shops will retain work, the software and technology services company confirmed. The move follows the … Read the whole story
I don't know what the jobs of the future look like. There may not even be jobs. But regardless, there are some things the … Read the whole story
A consortium of Chinese investors led by Zhiyong Zhang, chairman of Beijing Miteno Communication Technology, have acquired the ad tech startup Media.net for about … Read the whole story
Ad-tech firm AppNexus has announced the launch of Advanced Deal Metrics and Bid Error Report, tools designed to reduce friction in programmatic buying and … Read the whole story
Centriply, a promising demand-side platform leveraging technology and data to help agencies and advertisers buy targeted TV audiences programmatically, this morning announced it will … Read the whole story
Mobile ad developer MediaBrix this morning announced a new round of venture funding and a new key member of its management team: Richard Kosinski, … Read the whole story
The spot highlights how all Bud Light drinkers are the same, noting that gender identity is a spectrum and no matter where you fall, … Read the whole story
The airspace below 400 ft. might see more devices flying soon with initiatives from Amazon, CNN and the White House. CNN recently launched its … Read the whole story
Olympic fever caught the attention of the world this past week -- especially the sport of gymnastics -- but what does it tell marketers … Read the whole story
While one doesn't necessarily exclude the other, new research does find that 44% of Millennials now own a smartwatch, while just 43% cite Facebook … Read the whole story
"Apparently, it's not just consumer confidence in the economy," says Robert Passikoff, founder and president of the Brand Keys, a brand loyalty consultancy. "It's … Read the whole story
An ad industry watchdog has referred Sprint to the Federal Communications Commission over ads stating that mobile customers can save 50% on their monthly … Read the whole story