by Joe Mandese
The U.S. ad marketplace rebounded from a seasonal low in July, soaring to record ad-spending volume in August, according to the latest monthly installment … Read the whole story
COMMENTARY
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"Should I do it?" "Should I do it?" "Yes, yes," the TV audience responded, as the Republican contender for President waved the crisp white … Read the whole story
by Joe Mandese
Giant Spoon, the breakaway shop founded by former OMD chief Alan Cohen, and three top OMDers -- Jonathan Haber, Trevor Guthrie and Marc Simons … Read the whole story
COMMENTARY
by Ted McConnell, Featured Contributor
Recently White Ops, a company that uses crafty measurement to determine how ad fraud happens, informed us that millions of infected browsers carry out … Read the whole story
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by Steve McClellan
Among those expected to take on new duties is GroupM North America veteran Rino Scanzoni, the current Chief Investment Officer. Exactly what his new … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
There are probably lots of tech companies with names everyone knows, but are hard to quickly define, like Exxon=oil spills or GM=auto recalls or … Read the whole story
by Wayne Friedman
Harbert had been at the post since February 2011 after Comcast Corp. completed its purchase of NBCUniversal. Before that, he was head of Comcast … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Testifying at a Senate hearing, FCC Chairman Tom Wheeler hinted that the final broadband privacy regulations could differ from a proposal he put forward … Read the whole story
by Steve McClellan
Publicis Media's Optimedia has handled the largest portion of the luxury company's media assignment, including North America. It was not immediately clear if the … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
When Instagram launched link ads, late last year, the plan was to help brands elicit more "actions" from users -- like driving Web site … Read the whole story
by Wayne Friedman
NBCUniversal's Rio Olympics may have not achieved the same broadcast viewing heights as the London Olympics four years before, but it had a noticeable … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Ever wondered if it's just you playing a game of Buzzword Bingo at shows like Dmexco? The show even held a session devoted to … Read the whole story
by Wayne Friedman
With this year's upfront -- the best CBS has seen in nearly 10 years -- Les Moonves says the upcoming scatter market advertising sales … Read the whole story
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by Gavin O'Malley
Once brand pins have been "promoted," partners can then review or edit their campaigns using Pinterest's Ad Manager self-service ad tool. For Pinterest, the … Read the whole story
by Sara Guaglione
In the same week as his promotion to president and CEO of Time Inc., Rich Battista today announced that Jen Wong has been named … Read the whole story
by Chase Martin
Although consumer interest may be high when it comes to wearables, most designers and developers say that creating content for the devices is more … Read the whole story
by Sara Guaglione
'The Hill' is launching a new paid subscription vertical, The Hill Extra: Healthcare, which focuses on healthcare regulation and policy information. Read the whole story
by Wendy Davis
It's "wholly inappropriate for municipalities like San Francisco to attempt to outsource their policing of third-party conduct to technology platforms," the Internet Association says. Read the whole story