Total year-to-date box-office revenue is up 21% to $7.3 billion (through Sept. 8) vs. the year-earlier period. National TV ad spend is down 15% … Read the whole story

The firm filed two versions of the motion including one that redacts all references to a previously undisclosed rebate probe by client Sony, and … Read the whole story

Before Sept. 11 recedes again, we should remember not only how nearly 3,000 people died, but how millions of people responded. Read the whole story

Reddit is expanding its Max campaigns to all marketers, while bringing more functionality to the AI-powered ad offering by integrating with Reddit's advertising API, … Read the whole story

The agency is also handling the AI-management platform's campaign, already underway. Read the whole story

Following its recent Amazon product tag launch, YouTube is further expanding its shopping affiliate program with a small test designed to introduce alternative creator … Read the whole story

Odeneye is tasked with leading the agency's efforts to build an agentic media practice in the region that integrates media, strategy, investment, and content. Read the whole story

The program, which launched during the 2013 Cannes Lions festival, is adding Los Angeles, Singapore, New York, Sao Paulo and London. Read the whole story

The majority of actual transactions still happen through traditional physical retail stores or ecommerce checkouts. Read the whole story

The Trade Desk has cut its global headcount by about 15%, but its vision and mission will remain unchanged as the company maneuvers through … Read the whole story

The FCC is asking the court to reject ABC's request to halt an early review of broadcast licenses in eight markets, including New York … Read the whole story

For all Major League Baseball national TV games - exclusive and non-exclusive - total TV ad spend is estimated at $214 million, according to … Read the whole story

Agentic capabilities have become a major focus for independent ad and marketing agency RPA. The services now run the gamut from advanced causal modeling … Read the whole story

Nvidia confirmed Thursday it has entered into a definitive agreement to acquire Hugging Face for $12.93 billion - a move that will have long-lasting … Read the whole story

Texas Attorney General Ken Paxton is asking a federal appellate court to reconsider a ruling that preserved a block on the Securing Children Online … Read the whole story

An MIT Media Lab study found use of ChatGPT for writing tasks causes a 32% reduction in active mental effort and a significant decrease … Read the whole story

Overall, specialized streaming services grew to a collective 42 million paying subscribers for the first six months of 2026 - a 14% improvement vs. … Read the whole story