• Invidis, Monday, September 7, 2026 9:33 PM

Digital out-of-home ad spending will grow by double digits this year to over $30 billion, according to an estimate by PQ Media, Invidis reports. Last year, DOOH grew globally by 12% YoY, marking its fourth consecutive year of double-digit growth. Traditional OOH spending increased by 4.1%. This included static billboards, posters and ambient media. Combined spending rose by 6.8%. Further market development is expected to be driven by improved programmatic buying tools, artificial intelligence and smart technologies.

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