The company reported total advertising and promotion expenses of about $718 million last year, according to its latest annual report. Of that total, an … Read the whole story
Google is retreating from an ambitious program to extend its Gigabit fiber service to new neighborhoods. Read the whole story
Three out of every four minutes (75%) of Internet use will be accessed via a mobile device in 2017 -- up from 68% this … Read the whole story
What do "The Big Bang Theory," "Family Guy," "The Walking Dead," and "Criminal Minds" have in common? Viewers spent more time watching these shows … Read the whole story
Media researcher BIA/Kelsey says overall local media advertising will grow 2.4% to $148.8 billion. There will be 2.4% decline next year for traditional print … Read the whole story
Google has been testing a feature on mobile that allows consumers to verbally query the item at a nearby store and have multiple results … Read the whole story
Wall Street has its eye on the programmatic sector -- but, according to Youssef Squali, head of Cantor Fitzgerald's Internet & media equity research, … Read the whole story
The startup is called Spotlight -- an SaaS venture created by two former Horizon employees, Rich Abend and Ryan Marshall, who worked at the … Read the whole story
Jeff Fromm, partner at Barkley in Kansas City, and author of several books on Millennials, fills us in on what makes these young consumers … Read the whole story
CMT with its second-year show, "I Love Kellie Pickler," featuring former "American Idol" singer Kellie Pickler, figured out how a marketer can occupy the … Read the whole story
Broadcast TV business overall grew 56.6% during the period to $3.1 billion. Advertising revenue increased 92.4% and distribution and other revenue was up 77.5%, … Read the whole story
Mobile devices will overtake desktop shopping visits to retail Web sites -- 53% vs. 47%, respectively -- during the holiday season as consumers search … Read the whole story
Despite higher CPMs during the third quarter, brands making social media buys saw strong performance for both direct response and brand awareness campaigns. Read the whole story
Despite all the access to data, marketers still struggle to see beyond their own walls, as few are currently able to leverage data that … Read the whole story
New Era, Mountain Dew, Kia and American Express are among the brands taking advantage of their NBA sponsorships with activations. Read the whole story
BloomReach took a leap into content management Wednesday, announcing the acquisition of Hippo, which allows companies to manage apps and Web properties. Financial terms … Read the whole story
If you take on a new role, either in your current company or a new one, I'd urge you to think twice before taking … Read the whole story