by Wendy Davis
Three marketers who say they purchased video ads on Facebook have sued the social networking service for allegedly providing incorrect metrics about the length … Read the whole story
by Laurie Sullivan
Preliminary findings from analysis done by an Israeli company suggest Apple might have hit the jackpot when it comes to improving download and retention … Read the whole story
by Wayne Friedman
The Chicago Cubs and the Cleveland Indians series is drawing strong viewership. Game Five grabbed the biggest results so far with a Nielsen 21.5 … Read the whole story
by Steve McClellan
The WPP chief blasted Ebiquity and K2 for engaging in blatant conflicts of interest in conducting the ANA's transparency reports a few months back, … Read the whole story
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by Philip Rosenstein
Programmatic TV adoption is on the horizon with multiple firms investing in real-time TV-buying capabilities. Still, "whatever happens in TV, it's not going to … Read the whole story
by Chase Martin
Print-triggered augmented reality advertising is coming to VR headsets. HTC just launched a new capability that can integrate physical print content into virtual reality … Read the whole story
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by Wayne Friedman
As a part of an overall restructuring, Viacom has announced company 20-year veteran Bob Bakish will be acting president/CEO of the company, succeeding Tom … Read the whole story
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by Laurie Sullivan
More than 80% of advertisers use data to help them manage agency partnerships, but many challenges that include turning data into actual insights, lack … Read the whole story
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by Sara Guaglione
The videos will air on A&E, Lifetime, History, FYI and Viceland. Articles, galleries, ad units and social media from the partnership will run on … Read the whole story
by Laurie Sullivan
WPP CEO Sir Martin Sorrell said on the company's third-quarter earnings call Monday that the agency's holding companies will spend at least $5 billion … Read the whole story
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by Larissa Faw
The new operation will focus on a number of areas including social intelligence, authentic conversation, influencer marketing, paid amplification, reputation management and content. Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
You may have heard about the study that shows that morale at agencies is at an all-time low. Where morale is low, the chances … Read the whole story