Mobile revenue rose 89% from the $8.2 billion reported during the first half of 2015 to $15.5 billion during the first half in 2016 … Read the whole story
- COMMENTARY
The world is eliminating friction. Generally, that's a good thing. But there may be unintended consequences. Let's take evolution, for instance -- and politics. Read the whole story
The move comes amid a government investigation into the death of a Dentsu employee last December who had worked hundreds of overtime hours in … Read the whole story
The new service is set to launch in early 2017. The deal includes live and on-demand programming from Disney/ABC Television Group networks and ESPN … Read the whole story
Advertising revenue sank 5% for the 17 largest TV station groups in October versus the same results a year ago, per Pivotal Research Group … Read the whole story
The election is taking a toll on vehicle shopping behavior this year, particularly in battleground states, according to Dealer.com, a Cox Automotive brand operating … Read the whole story
Samsung will provide its proprietary 360 cameras and equipment, Gear 360, to journalists to use for their reports, which will be run by a … Read the whole story
The service Premion, a division of Tegna Media, aggregates advertising inventory from more 80 over-the-top (OTT) platforms including Roku, Sling, Xumo, TubiTV, NBC Sports, … Read the whole story
The Online Trust Alliance released its third annual Email Marketing & Unsubscribe Audit report Wednesday, revealing that nearly 6% of retailers are violating anti-spam … Read the whole story
A new trade organization launched on Monday to help marketers tackle the unification of customer data into a single, holistic profile. The Customer Data … Read the whole story
Ad-tech provider Turn announced that it's integrated accredited video-viewability providers DoubleVerify, Integral Ad Science, and Moat. Read the whole story
Discovery Communications' advertising revenues sank 3.4% in the third quarter to $316 million. Big Rio Olympic spending and viewing on NBC, its stations and … Read the whole story
"You need to be more sensitive to the position you are in," Corporate Visions' Tim Riesterer says. "You have many opportunities to challenge things, … Read the whole story
Ad tech rivals Criteo and SteelHouse have agreed to dismiss their respective claims, ending the lawsuit filed in the U.S. District Court for the … Read the whole story
- COMMENTARY
Adam Paulisick, chief product officer of Commerce Signals, sees a future where TV measurement can "show how someone shops, as opposed to the demographic … Read the whole story
