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by Laurie Sullivan
The Local Search Association released a white paper which estimates that of the total $36 billion to $70 billion annual co-op advertising dollars available … Read the whole story
COMMENTARY
by Gary Holmes, Op-Ed Contributor
It's been a looooong time coming, but Election Day is finally upon us, which means we can all settle down to watching the results … Read the whole story
by Joe Mandese
comScore has been granted accreditation for its "sophisticated invalid traffic" (SIVT) detecting and filtering desktop and mobile Web traffic by industry watchdog, the Media … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
I've used the phrase "survival of the fittest" in columns in the past. One of these columns ran again last week and sparked a … Read the whole story
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by Wayne Friedman
Eighteen TV station groups amassed more than 80% of $31 billion in revenue in 2016, coming from over-the-air and online advertising revenue, retransmission consent … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Across the country, candidates for office at the state and county levels have been printing and distributing fake "newspapers" touting their positions and achievements, … Read the whole story
by Larissa Faw
The&Partnership will set up an integrated network of dedicated hubs for Toyota in order to support the car maker's transition toward a digital-first model. … Read the whole story
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by Gavin O'Malley
Twitter -- parent company of what was thought to be the doomed video app -- is reportedly fielding offers from multiple suitors. News of … Read the whole story
by Sarah Mahoney
Seasonal ads via BBDO and voiced by some of the season's hottest toys, including Trolls, FurReal Friends and Furby, highlight coupon deals and reinforce … Read the whole story
by Sara Guaglione
Teen Vogue is going from monthly to quarterly and investing in the magazine's digital, video and social content. The new print edition will debut … Read the whole story
by Larissa Faw
It's the latest in a series of investments the agency has made in various brands and properties. Agency CEO Peter Ravailhe says the investments … Read the whole story
by Jess Nelson
As the election comes to a close Tuesday, new data from data and email solutions provider Return Path and cognitive content marketing platform Persado … Read the whole story
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by Philip Rosenstein
Americans who display either a strong civic connection to their community or always vote in local elections are more likely to exhibit stronger local … Read the whole story
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by Wayne Friedman
Scripps Networks Interactive posted higher-than-expected advertising for its fiscal third quarter. U.S. advertising grew 7% -- higher than the 4% to 5% projections. Scripps' … Read the whole story
by Chase Martin
Google and Apple's AI-driven digital assistants may have some competition with a new device from Samsung next year. Samsung just revealed plans to include … Read the whole story
by Karlene Lukovitz
Internal GMA documents showed it sought to shield members from negative perceptions and issued "talking points" advising them to deny funding the anti-labeling efforts. Read the whole story
by Laurie Sullivan
Augmented reality ad platform Blippar, which built a visual search engine, announced Monday the release of its self-service suite of tools. It's launching out … Read the whole story