by Joe Mandese
Following a year in which the rancor and partisanship in the U.S. ad industry was second only to the U.S. presidential race, it turns … Read the whole story
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by Thom Forbes
"The Wall Street Journal" headline says a lot by saying little: "U.S. Businesses Brace for Uncertainty" - even with the promise of reduced corporate … Read the whole story
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by Sara Guaglione
Rolling Stone, its parent company Wenner Media and writer Sabrina Rubin Erdely were ordered by a federal jury Monday to pay $3 million in … Read the whole story
COMMENTARY
by Joe Mandese
What's that unpleasant rasping sound you hear? Here's my concession speech: I was completely wrong in the "Trump This" prediction I made on these … Read the whole story
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by Sara Guaglione
During a call with financial analysts, News Corp. CEO Robert Thomson said the sobering numbers were a reflection of declines in various sectors, as … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
"What are you rebelling against?".... What You Got? The Wild One line sums up the new anti-establishment wave that marketers need to tap into … Read the whole story
by Steve McClellan
The consultant and research firm identified a total of eight "Lead Agencies" for Q4 2016 in a report issued this week. The others included … Read the whole story
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by Laurie Sullivan
Google now tops the list of the most active corporate venture capitalists (CVCs) making investments during the first half of 2016, according to one … Read the whole story
by Chase Martin
Connected cars might not have to be newly manufactured vehicles, with a major carrier now launching a device that brings connectivity to nearly any … Read the whole story
by Laurie Sullivan
Google Maps on mobile devices has become the cornerstone for local advertising. Now an analyst firm estimates the revenue opportunity for Google at about … Read the whole story
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by Wendy Davis
Small Internet service providers shouldn't be required to disclose details of their broadband pricing policies, including their use of data caps, according to the … Read the whole story
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by Tobi Elkin
A new report from Dun & Bradstreet finds that 65% of B2B marketers currently buy or sell advertising programmatically, up from 54% a year … Read the whole story
by Sarah Mahoney
While there have been ongoing efforts to truly be the digital and omnichannel stores they think they are, there are still considerable gaps between … Read the whole story
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by Wayne Friedman
The company, which hit $131.4 million in revenues during the period, said its third-quarter earnings results were "among the best in the industry." All … Read the whole story
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by Wayne Friedman
Gray's local advertising revenue -- which includes all digital media -- grew 22%, to $102.2 million, while national spot advertising revenue also rose 22% … Read the whole story
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by Jess Nelson
Marketing budgets in the U.S. and U.K. are expected to increase year-over-year for the third consecutive year, according to a report released Tuesday by … Read the whole story
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by Gavin O'Malley
Continuing to threaten LinkedIn's position as the go-to platform for professional networking, Facebook is testing a feature that lets page administrators create job postings … Read the whole story