by Tobi Elkin
The Trustworthy Accountability Group (TAG) on Tuesday announced the TAG "Certified Against Malware" Program, its fourth and final seal program to certify buyers, sellers, … Read the whole story
COMMENTARY
by Tom Siebert, Op-Ed Contributor
This column brings me no pleasure to write, but guest host Dave Chappelle's unsettling, misleading and potentially racially explosive allegation about 26th U.S. President … Read the whole story
by Laurie Sullivan
Search marketers are up against some difficult times as they try to optimize content and catch the eye of consumers querying just about everything … Read the whole story
COMMENTARY
by Stephanie Dressler, Op-Ed Contributor
The majority of Facebook users likely have little to no understanding of the social net's algorithm and may not realize the content they see … Read the whole story
by Steve McClellan
In the Americas, organic growth was 2.3% for the first nine months, but improved to 5.4% in the third quarter. The company said the … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
On Sept. 16, 2013, I predicted the death of the traditional media buyer. That date was completely random, as it just happened to be … Read the whole story
by Sarah Mahoney
Not only do the windows stoke fourth-quarter tourism, they also provide an opportunity for retailers to differentiate themselves from one another, and strike whatever … Read the whole story
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by Wayne Friedman
Major TV station groups witnessed sharp rises in their stock prices on Monday. Media companies generally outperformed the broader market indices. Read the whole story
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by Laurie Sullivan
Google on Monday announced the addition of video to Native Ads in DoubleClick and Dynamic Ad Insertions to video on demand. The company also … Read the whole story
by Chase Martin
After launching a $2.5 million initiative for university teams to further develop AI-driven conversational bots last month, Amazon just selected the teams it plans … Read the whole story
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by Tobi Elkin
Ad tech firm PubMatic said the mobile web accounted for nearly one in five impressions transacted via header bidding on the platform, according to … Read the whole story
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by Laurie Sullivan
Google said Monday that it will cut off its advertising tools to news Web sites that publish misrepresenting content. The company is working on … Read the whole story
by Wayne Friedman
Taking on its new "Thursday Night Football" NFL games, NBC Sports is launching a new marketing campaign that will be highlighted with custom content … Read the whole story
by Sara Guaglione
The New York Observer has shut down its weekly print edition after nearly 30 years in print. The paper, owned by President-elect Donald Trump's … Read the whole story
by Steve McClellan
For Accenture the deal is designed to strengthen the capabilities of its digital agency Accenture Interactive and boost the personalization services it delivers to … Read the whole story