by Sarah Mahoney
The National Retail Federation expects 137.4 million people -- 59% of the population -- to go shopping during the Thanksgiving holiday, with Black Friday … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
Fake news has been all the (out)rage in the past few days, as it emerged that incendiary phony stories -- almost all of them … Read the whole story
by Steve McClellan
Previously, the Austin-based Whole Foods had worked with GSD&M (also based in Austin) for media buying. Two years ago, GSD&M was the media agency … Read the whole story
COMMENTARY
by
I'm in search of my new content happy place, where I can stream and binge in a gentler, kinder, more carefree fictional universe. So … Read the whole story
by Gavin O'Malley
Facebook is "winding down" the ad-serving portion of Atlas. For clients that relay on Atlas for ad serving, Erik Johnson, head of Atlas, said … Read the whole story
COMMENTARY
by Andrew Feigenson, Op-Ed Contributor
The ability to deliver ads to specific audiences has made digital advertising highly attractive to businesses of every stripe. But despite the promise of … Read the whole story
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by Tobi Elkin
Facebook's imbroglio concerning fake news and the misrepresentation of metrics is having an impact on ad-tech stocks like Rubicon Project. Richard Tullo, research analyst … Read the whole story
by Laurie Sullivan
Kia Motors America launched a chatbot for Facebook Messenger that it believes will give potential customers access to product information for the new 2017 … Read the whole story
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by Wendy Davis
Seven Democratic lawmakers are calling on the Federal Communications Commission to crack down on Internet service providers that exempt certain types of data from … Read the whole story
by Tanya Gazdik
Everyone has a price. It would take more than $220,000 to bribe customers away from their favorite product, according to Rbb Communications' fourth annual … Read the whole story
by Laurie Sullivan
Some of the smartest minds in search advertising question how much longer marketers will log on to Google AdWords and Bing Ads or Yahoo … Read the whole story
by Steve McClellan
In her new role, Sullivan will oversee the investment teams within OMD, PHD and Hearts & Science across all channels and screens. Sullivan joins … Read the whole story
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by Tobi Elkin
DoubleVerify has announced a new partnership with MediaMath to integrate its data on MediaMath's programmatic platform. The company also expanded relationships with The Trade … Read the whole story
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by Sara Guaglione
Bloomberg is cancelling its "With All Due Respect" TV politics show starring John Heilemann and Mark Halperin, also the faces of "The Circus," a … Read the whole story
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by Tobi Elkin
Ad-tech firm Exponential Interactive launched a new video ad unit with Snapchat-like capabilities that enables marketers to overlay images on consumers' faces. The Face … Read the whole story
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by Wayne Friedman
When a study asked respondents if Netflix or Hulu offered a free TV service but you were required to watch TV commercials, 70% says … Read the whole story
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by The Editor
Please join the editors of MediaPost in congratulating our 2016 winners. Go to our awards site for details on our AOY publishing and event … Read the whole story