by Joe Mandese
The New York Times will kick off the 2017 NewFronts with a presentation the morning of May 1, 2017, and Mashable will wrap it … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Each year my friend Scott Brinker sits down to update his marketing-technology landscape, and each year he is amazed by the explosion of vendors … Read the whole story
by Chase Martin
Connected cars may become more standardized in the U.S. soon, thanks to a rule just proposed by an agency of the Department of Transportation. … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
My marketing resolution for 2017 is a simple one: Never let ego get in the way of a good idea. You may shrug your … Read the whole story
by Larissa Faw
A new study from DigitasLBi has found that only 22% of Americans have heard of chatbots. But a little over a third say they're … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
As YouTube drops the attitude to court tv execs, is its shift to the big screen a sign that Facebook is increasingly beginning to … Read the whole story
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by Wayne Friedman
Alternative TV networks including new digital OTT TV services, traditional cable and others are spending more on national TV advertising so far this season … Read the whole story
by Karlene Lukovitz
It uses Instagram Stories' skip-back-and-forth function to let users employ use their thumbs to skip between short clips of DJ scratches and loops on … Read the whole story
by Steve McClellan
Erin Johnson, chief communications officer at WPP's J. Walter Thompson, scored a major victory today in her sex harassment and retaliation lawsuit against the … Read the whole story
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by Wayne Friedman
Shifting as little as 10% of promotional dollars to media advertising can drive strong return on media investment results for marketers, according to a … Read the whole story
by Steve McClellan
Ari Weiss, who has been chief creative officer at BBH New York for the last six years, will assume his new post at DDB … Read the whole story
by Larissa Faw
The long-time chief of the Paris-based holding company is set to retire in May 2017. This year's video pokes fun at Levy's departure by … Read the whole story
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by Wayne Friedman
The platform claims to provide more accurate forecasting and planning through analytics and data management, with variables like seasonality. Adobe says that "existing models … Read the whole story
by Tanya Gazdik
Hospitals and treatment centers dominate YouGov BrandIndex's first Brand Advocacy rankings, the brands recommended the most by their own customers. Read the whole story
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by Tobi Elkin
Outstream video advertising provider Teads announced that it has signed an exclusive multi-year deal with Business Insider to help it increase its video ad … Read the whole story
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by Sara Guaglione
A few weeks after Time Inc rejected Edgar Bronfman Jr's offer, two key executives will pursue new directions. EVP and CRO Mark Ford will … Read the whole story
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by Gavin O'Malley
Simply by holding a finger down on their smartphone screens, Snapchat users can now use Shazam to identify any song within earshot. This week, … Read the whole story