Teads Signs Deal To Provide Outstream Video Advertising To Business Insider

Outstream video advertising provider Teads on Wednesday announced that it has signed an exclusive multi-year deal with Business Insider to help it increase its video ad revenue. The terms of the deal were not disclosed. The arrangement means that Business Insider will use outstream video advertising across its desktop, mobile Web, and in-app platforms.

Through the partnership, Business Insider will gain access to outstream video that has the potential to reach its more than 110 million readers. Teads will also support Business Insider’s direct sales efforts and enable programmatic monetization of its outstream video inventory.

Business Insider is one of the most innovative publishers in the space. We're thrilled to partner with BI and continue our quest towards delivering sustainable advertising, fantastic user experience and huge viewable scale across multiple markets,” Teads President Jim Daily told Real-Time Daily via email.



“Our clients are eager for highly visible formats that are engaging and user-friendly, and Teads’ outstream formats meets that need,”  stated Julie Hansen, president and COO, Business Insider.

Teads said it guarantees high viewability rates and offers the power of choice to consumers via its inRead format. That format places video ads within editorial content and plays only when viewable, allowing users to skip the video if they don’t want to watch it.

Teads' global marketplace includes publishers such as The Washington Post, Time Inc., The Atlantic, Forbes, Bonnier, Mashable, Slate, Newsweek, The Guardian, The Telegraph, Le Monde, Corriere della Sera, El Pais, El Universal, and Nikkei.

2 comments about "Teads Signs Deal To Provide Outstream Video Advertising To Business Insider".
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  1. H C from Outstream.com, December 16, 2016 at 9:58 a.m.

    I'm the Founder & CEO of Outstream.com and we provider very similar services as Teads to all sorts of sites from all different regions whereas Teads only focuses on the largest sites.  There are other high quality providers such as Outstream.com to also research when evaluating the best Outstream partner for your business.  You can learn more at http://www.outstream.com.

  2. Eric Shih from Teads replied, December 16, 2016 at 12:33 p.m.

    As the leader and inventor of outstream video advertising, Teads works with a wide range of publishers. While we pride ourselves on our portfolio of large, premium publishers, we would not have been able to become the largest video advertising platform in the world, according to comScore, without the loyalty and partnership of publishers of all sizes in North America, Latin America, Europe and Asia. We invite all publishers that are interested in outstream video to contact us at http://teads.tv/teads-contact/

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