• by Tobi Elkin  @tobielkin, December 14, 2016

Outstream video advertising provider Teads on Wednesday announced that it has signed an exclusive multi-year deal with Business Insider to help it increase its video ad revenue. The terms of the deal were not disclosed. The arrangement means that Business Insider will use outstream video advertising across its desktop, mobile Web, and in-app platforms.

Through the partnership, Business Insider will gain access to outstream video that has the potential to reach its more than 110 million readers. Teads will also support Business Insider’s direct sales efforts and enable programmatic monetization of its outstream video inventory.

“Business Insider is one of the most innovative publishers in the space. We're thrilled to partner with BI and continue our quest towards delivering sustainable advertising, fantastic user experience and huge viewable scale across multiple markets,” Teads President Jim Daily told Real-Time Daily via email.

“Our clients are eager for highly visible formats that are engaging and user-friendly, and Teads’ outstream formats meets that need,”  stated Julie Hansen, president and COO, Business Insider.

Teads said it guarantees high viewability rates and offers the power of choice to consumers via its inRead format. That format places video ads within editorial content and plays only when viewable, allowing users to skip the video if they don’t want to watch it.

Teads' global marketplace includes publishers such as The Washington Post, Time Inc., The Atlantic, Forbes, Bonnier, Mashable, Slate, Newsweek, The Guardian, The Telegraph, Le Monde, Corriere della Sera, El Pais, El Universal, and Nikkei.