The IAB Technology Laboratory today released “Transitioning Video Ads from Flash to HTML5/JS,” which it touts as practical guidance for migrating digital video advertisements … Read the whole story
Rather than a "count-on-download" minimum, the mobile ad industry should embrace a "count-on-begin-to-render" ad impression measurement minimum. That's according to new guidelines proposed by … Read the whole story
A year after a plan to consolidate the U.S. cinema ad marketplace was blocked by the U.S. Department of Justice, the sector is becoming … Read the whole story
November witnessed the lowest increase in digital media spending in the last seven years, contributing to a slight 1% overall ad market decline for … Read the whole story
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It's been six weeks since the election, but the media are still buzzing about "fake news" and debating the extent to which it caused … Read the whole story
The scope of work includes responsibility for all of TD Bank's media across video, print, digital, mobile and social marketing as well as analytics … Read the whole story
A group of Russia-based hackers has been stealing between $3 million and $5 million a day in video digital advertising revenue per day since … Read the whole story
President-elect Donald Trump tweeted last Thursday that Vanity Fair was "way down, big trouble, dead." Just 24 hours after that declaration, "Vanity Fair" had … Read the whole story
John Moore, global president, MullenLowe Mediahub, said in a recent interview that "my favorite media is inventing it. Media is everywhere and only limited … Read the whole story
Bhatia will take on responsibility for the management of all of Kantar Media's U.S. services, including advertising intelligence, TGI (Target Group Index), SRDS and … Read the whole story
Adobe plans to share additional details on its integration of TubeMogul at its March 2017 Adobe Summit in Las Vegas, Nevada. Read the whole story
Per the article "Nielsen Acquires Gracenote, An Apt End Note for TV Listings Era," which ran Dec. 20 in 'Media Daily News,' Tribune acquired … Read the whole story
Ad company Turn has agreed to settle allegations that it deceived consumers by tracking them for ad purposes, after they attempted to avoid such … Read the whole story
Developed with agencies Edelman and VaynerMedia, the project is intended to be a grassroots effort to get the next generation of girls to love … Read the whole story
Vitamin and supplements brand GNC Holdings, Inc. will advertise in the Super Bowl for the first time in the company's history, coinciding with a … Read the whole story
Can paid social campaigns generate more brand searches on Google, Bing and across retail Web sites? Some insiders managing paid social and search think … Read the whole story
The aversion to shipping charges doesn't seem tied to a person's economic situation. "It's a more philosophical, knee-jerk, 'I just don't wanna pay for … Read the whole story
- COMMENTARY
If you were standing at a moderately busy bus stop, chances are somebody else waiting with you would be smarter than the president-elect of … Read the whole story
