Advertising clients of Magna, which develops intelligence, investment and innovation strategies, will get advanced advertising capabilities on Roku -- targeting, programmatic workflows, interactivity and … Read the whole story
So maybe not all young people hate Trump. But the ones who like Trump are not important to "Saturday Night Live." Read the whole story
Mediasmith, the San Francisco-based independent agency that withdrew its membership from the 4As in September, has joined the Association of National Advertisers. Mediasmith Founder … Read the whole story
AT&T's proposed acquisition of Time Warner would leave the company poised to raise prices, scale back access to independent programs and harm content distributors. Read the whole story
Syracuse, NY-based ad agency ABC Creative Group has signed an agreement with Dumbstruck to use its software to measure emotional responses to video content. … Read the whole story
As I've written on several previous occasions, not being able to promote a show to the largest chunk of available (and prime) prospects -- … Read the whole story
Charter Communications stock was sharply higher on Thursday, due to a reported move by Verizon to explore some "combination" with the big cable operator. … Read the whole story
ABC has been working closely with Google to develop a cross-channel campaign that promotes the return of its Thursday night "TGIT" (Thank God It's … Read the whole story
News stories will be accompanied by their respective sources, and, more notably, Facebook is promising to show the same list of stories to people … Read the whole story
Liguori is expected to leave in March after its fourth-quarter fiscal results. Some analysts speculate that Liguori could be moving to Sony Pictures Entertainment … Read the whole story
A report released Thursday suggests that this year marketers can expect to see an uptick in mobile search share resulting in higher mobile spend, … Read the whole story
Created by adam&eveDDB, "Romance" marks only the third time the brand has advertised during the Super Bowl. Read the whole story
Mintel identifies a "food-to-face" trend, with brands including ingredients like coffee and kale in skincare products. Some of the Olay reformulations include carob seed … Read the whole story
Outfront Media's in-house creative unit, Outfront Studios is responsible for conceptualizing, creating, and developing the out-of-home campaign that aims to build awareness for Atlanta … Read the whole story
Extreme Reach has launched a marketing campaign for a new cloud-based video product that streams television ads in real time to any digital device. … Read the whole story
"In a world of uncertainty, they'll try to focus on the things they can control," says research firm Ipsos' Steve Kraus. "Products and services … Read the whole story
When it comes to smart home devices, consumers seem to be open to sharing control and data if it means saving money. U.S. homeowners … Read the whole story
Cisco has agreed to acquire AppDynamics for roughly $3.7 billion in cash and assumed equity awards. AppDynamics will still be led by CEO David … Read the whole story