by Joe Mandese
The Association of National Advertisers has called on digital "walled gardens" -- platforms that intermediate their users' identities with advertisers who target them through … Read the whole story
by Laurie Sullivan
Google wants to teach algorithms to flag "offensive" content in search results and videos posted to YouTube after earlier this week a member of … Read the whole story
by Joe Mandese
McDonald's has come under attack after its corporate account tweeted an anti-Trump message that the company said was the result of a hack. "Twitter … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
With her ridiculous non-scoop about Donald Trump's 2005 tax return this week, holier-than-thou Rachel Maddow proved she is just like everybody else in news … Read the whole story
by Laurie Sullivan
British authorities want to know why advertisements marketing the government's services appeared alongside videos carrying hate speech and extremist content on its YouTube Web … Read the whole story
by Steve McClellan
Dentsu made 39 agency acquisitions, according to a new report from COMvergence analyzing holding company and IT/consulting firm m&a activity for last year. The … Read the whole story
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by Wayne Friedman
OpenAP -- which is backed by Fox, Viacom and Turner -- intends to deliver "cross-publisher targeting and independent measurement for advanced audiences," per the … Read the whole story
by Joe Mandese
Burger King has been named the "Creative Marketer of the Year" for 2017 by the Cannes Lions International Festival of Creativity. The award recognizes … Read the whole story
by Philip Rosenstein
In an attempt to move the debate in their favor, Planned Parenthood has launched a $1 million advertising campaign heavily focused on TV. The … Read the whole story
by Wayne Friedman
During 2016, ESPN accounted for 32% of total viewing. NBCUniversal generated 20% of viewing, with more than a third coming from Olympics programming. All … Read the whole story
by Joe Mandese
IPG Mediabrands has added to new senior level positions as part of an expansion of the U.S. management team of its Reprise unit. Lars … Read the whole story
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by Laurie Sullivan
If the IAB study was intended to track the contributions that Internet advertising makes to the economy over time, perhaps the most surprising number … Read the whole story
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by Aaron Baar
Brightline Interactive CEO/CCO Erik Muendel and Principal Tyler Gates speak with "Marketing Daily" about the future of this emerging technology. Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
It turns out that Google has hired 10,000 contractors worldwide to judge search results. And part of the process includes spotting and reporting "Upsetting-Offensive" … Read the whole story
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by Laurie Sullivan
In the coming months the company will clarify how it intends to use its roots as a social network to take a bigger piece … Read the whole story
by Gavin O'Malley
Among countless other potential commands, app users can now ask Alexa to "search for paper towels," "reorder batteries," and "track my last order." Beyond … Read the whole story
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by Philip Rosenstein
While Rachel Maddow's revelation of President Trump's taxes wasn't really as big a bombshell as many expected, viewers still switched over to MSNBC in … Read the whole story
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by Steve McClellan
Last November Publicis Groupe merged SapientNitro and its struggling Razorfish operation. Today the company outlined a refreshed set of capabilities that the new entity … Read the whole story
by Jess Nelson
A majority of Americans will celebrate St. Patrick's Day on Friday, according to personal finance company WalletHub, with 56% of Americans expected to drink … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Mobile video now comprises the majority of video views. About 54% of video views worldwide originate on mobile devices, according to Ooyala's Global Video … Read the whole story