Part of what agencies do is help businesses “transform” to be relevant and viable in the connected world. The recently merged SapientRazorfish intends to help with those client
transformations as it completes one of its own.
Last November
Publicis Groupe merged SapientNitro and its struggling Razorfish operation.
Today the company outlined a refreshed set of capabilities that the new entity is presenting to clients.
According to the firm the new offering combines the strengths of consultancies
and agencies. The core offering includes: Digital Business Strategy & Innovation; Customer Experience; Data & Artificial Intelligence; Marketing Modernization; IT Modernization and
commerce.
“The market clearly needs a partner that drives real and sustainable business transformation for the connected age through an obsessive focus on the customer,”
stated Publicis Groupe CEO Maurice Lévy. “Today’s business leaders are realizing that a bifurcated approach of leaning on agencies to transform experiences and on consulting
partners to transform business processes no longer works – it’s too slow, too fractured, organizationally unsustainable and most importantly, the focus on the customer gets lost in the
complexity.”
advertisement
advertisement
Thus, the firm hopes the integrated offering presented by SapientRazorfish will serve as an alternative to that fractured bifurcated approach that clients will
embrace.
Former SapientNitro CEO Alan Wexler was tapped to lead the merged entity as CEO, and Shannon Denton, who has been CEO at Razorfish, shifted to the new position of Chief Strategy
Officer for SapientRazorfish and head of global practices for Publicis.Sapient.