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by Tobi Elkin
Aiming to streamline the massive jumble of programmatic processes, tasks and platforms, the IAB on Wednesday released "An Evolving Framework for Advertising Automation" to … Read the whole story
by Adam Buckman
ESPN "mapped" millions of fans "against all the possible emotions they would feel during any given game, [such as] happiness, anticipation, dismay ... the … Read the whole story
by Wayne Friedman
Five of the nine new shows ABC announced will start this fall -- four dramas and one comedy. Additionally, sometime during this season, ABC … Read the whole story
by Steve McClellan
Gaming giant Activision Blizzard has completed a global media review that began early this year and has opted to retain Omnicom's OMD and WPP's … Read the whole story
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by Tobi Elkin
Katz Radio Group said ad buyers can access broadcast radio inventory from Alpha Media, Beasley Media Group, CBS Radio, and Radio One, among others, … Read the whole story
by Laurie Sullivan
Google has made it possible for marketers to assess keywords, ads and landing pages by evaluating the parts that make up the score such … Read the whole story
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by Philip Rosenstein
The standard defines the content of an ad using metadata to describe the various components of an ad (image, copy, animation, video etc.). In … Read the whole story
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by Tobi Elkin
A new report suggests that brands are shifting more of their ad spend to programmatic media channels as marketers look to capture mobile-first consumers' … Read the whole story
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by Wayne Friedman
Joining the list of TV platforms looking to meet marketers' demands for new advertising targeting/buying efforts, Sling TV, in a partnership with video serving … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Can you believe the political headlines -- in fictionalized or in reality content missives? Scandal is in the air. ABC is ending the political … Read the whole story
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by Gavin O'Malley
Within a matter of weeks, Twitter cofounder Biz Stone is returning to the tech giant on a full-time basis. Stone said his primary focus … Read the whole story
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by Tobi Elkin
Ad-tech firm Rocket Fuel has launched native advertising capabilities informed by artificial intelligence. The company is using existing partnerships with suppliers including DoubleClick Ad … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Whenever we start talking about B2B marketing, people start heading for the door. If there is a B2B track at a general marketing show, … Read the whole story
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by Laurie Sullivan
The shift in consumer behavior leads to brands bidding on their own brand terms to protect them, as well as bidding on competitors when … Read the whole story
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by Wendy Davis
Google has a valid trademark in its name, although people use the word "google" as a verb, an appellate panel said Tuesday. Read the whole story