January 25, 2023
Wednesday, August 2, 2017
Scripps, which owns 33 TV stations, will get various networks in the deal, including Bounce, Grit, Escape and Laff. The networks reach more than … Read the whole story
CBS, with a new entertainment team, intends to send a message to the creative community. It is looking beyond its roster of dramas and … Read the whole story
Congressional Republicans are waging war against members of their own party in retaliation for negative comments about the president and GOP leadership. The starkest … Read the whole story
Gleaning data from Nielsen's evolving Total Content Ratings, CBS touts strong time-shifted viewing from traditional TV platforms for the recently completed 2016-2017 TV season. Read the whole story
With the help of Neustar Marketshare, Nielsen, Analytic Partners and Marketing Management Analytics, the initiative specifically measures return on ad spend (ROAS) and sales … Read the whole story
- COMMENTARY
Judging from the Politicon conference, politics is fueling the same passions audiences bring to movies or sports. It's just real -- and with more … Read the whole story
The promotion is effective today, the 100th anniversary of the agency. Heekin will remain Executive Chairman of the firm and will continue to work … Read the whole story
