National TV ad revenues were down 1% in Q2 -- an improvement from the 3% decline in Q1 -- yet challenges remain. Read the whole story
A report rounding up some of the internet's most respected and pioneering experts suggests some mixed signals for its near and distant future. The … Read the whole story
The startups will work with Verizon Ventures and Verizon's digital media businesses on product and technology projects, as well as R/GA's strategic marketing, consulting, … Read the whole story
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Just like Google, my company has a range of perspectives on what a socio-culturally appropriate conversation is -- you know, PC -- and what … Read the whole story
Concurrent with the opening of its new mall in Century City, CA, retail shopping mall owner/operator Westfield has launched the "Westfield Network," a digital … Read the whole story
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In the 1970s and '80s, agencies would seek to fulfill client business and marketing goals on TV by grouping prospects into broad descriptions of … Read the whole story
In recognition of the shift from data- to "people-based" targeting/marketing, MediaPost is launching the "People-Based Marketing Awards." These are editorially derived awards, selected by … Read the whole story
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Don't just choose a couple of these strategies. Instead, implement them all. Read the whole story
