Influential Wall Street analyst Brian Wieser this morning upgraded his rating for Interpublic's stock from "Hold" to "Buy," despite an overall negative perspective on … Read the whole story
And if you are expecting another "M"-named agency, you're out of luck. It is not happening. Read the whole story
Over-the-top video keeps growing, largely due to connected TV users, and overall gains are coming at the expense of pay TV. eMarketer estimates there … Read the whole story
The agency holding companies continue to find themselves the pariahs of the industry, implicated in dubious media-buying practices, non-transparent digital media processes - and … Read the whole story
In the second quarter, MoffettNathanson Research says there was a 9.1% decline in total day 18-49 viewers for Nielsen C3 ratings -- the average … Read the whole story
"We've got live Periscope, too," White nationalist organizer, former KKK chief and former Louisiana state legislator David Duke said as he strode up to … Read the whole story
This year, the struggling social network paid $213.3 million for Zenly and $135.2 million for Placed, it revealed in a fresh filing with the … Read the whole story
'Billboard' will be 123 this November. But when the music industry took a nosedive from 2000-2013, the magazine suffered. Four years later, the brand … Read the whole story