According to a new WFA study, in the last 12 months 35 multinational companies with combined annual marketing spend of more than $30 billion … Read the whole story
In an important endorsement of the TrustX initiative launched earlier this year by digital publishing trade group Digital Content Next (DCN), the Association of … Read the whole story
Consultancies are making a huge push on the agency M&A front. Deloitte is the latest example. Read the whole story
TV network ratings for July continued their steeper downward trend -- 10% below results of a year ago for prime time among 18-49 viewers … Read the whole story
The agreement provides the network with out-of-home viewing data including ratings for all content -- programs and commercials -- aired on the ABC network … Read the whole story
There is an optimal allocation that advertisers should endeavor to strike with digital and TV budgets. The hyped-up rivalry between TV and digital is … Read the whole story