Recognizing that the biddable media marketplace dynamics are evolving and that lines between so-called "first-" and "second-price" auction models are blurring, OpenX is introducing … Read the whole story
The OpenX team found a new "shadowy," "first-price auction" marketplace emerging that may violate industry standards that have been the foundation of programmatic trading … Read the whole story
Russian disinformation operatives placed about 3,000 paid ads on Facebook over the past two years, according to findings of an investigation released Wednesday afternoon … Read the whole story
Barometric, which calls itself a provider of "cross-environment" tracking and attribution data, has been accredited by the Media Rating Council for its measurement of … Read the whole story
MoffettNathanson Research expects a 5% gain for NBC's "Sunday Night Football" to 21.3 million viewers and an 11% increase for ESPN's "Monday Night Football" … Read the whole story
MATTER, the San Francisco-based design firm, will become part of Fjord, Accenture's design and innovation consultancy. Read the whole story
RhythmOne, a publicly traded ad technology company based in London and San Francisco, Monday announced an agreement to acquire YuMe in a deal valued … Read the whole story
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What does Facebook know that the U.S. Census Bureau doesn't? I ask because the social giant is claiming that its Ads Manager can potentially … Read the whole story
Peter Rice, chairman/CEO of Fox Networks Group, has been promoted. He adds the title of president of 21st Century Fox, which includes the Fox … Read the whole story
The Justice Network, which focuses on crime and investigation, will air in key Univision markets. The reach will cover 25% of the United States, … Read the whole story
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A new outdoor billboard campaign in major markets -- including Los Angeles and New York -- offers a simple message on a white background: … Read the whole story
Roku is launching its own channel for streaming subscribers, which will offer hundreds of movies and some TV shows for free, TechCrunch reports. “The … Read the whole story
